Director of Marketing- Lead Generation

About the Role

Key Responsibilities

• Develop and execute marketing strategies to drive inquiry volume, quality, and conversion rates.
• Apply expertise in speed to lead, speed to contact, and personalized lead nurturing strategies.
• Lead paid and organic media strategies across major channels (search, social, streaming, broadcast, display, out-of-home, email, SMS).
• Forecast, manage, and analyze marketing budgets, media spend, and ROI to maximize efficiency and performance.
• Manage and execute lead generation campaigns across multiple channels.
• Analyze campaign performance, providing insights and recommendations for optimization.
• Use financial and data analysis to guide decision-making and ensure marketing cost efficiency.
• Stay up-to-date with industry trends and emerging tools (e.g., AI-driven search and marketing tools).
• Partner with Admissions to align marketing efforts with recruitment targets and audience segmentation.
• Collaborate with the marketing team to ensure cohesive brand experiences.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 7+ years of experience in demand generation, performance marketing, or a related field.
• Proven track record in lead generation and conversion rate optimization.
• Strong expertise in lead nurturing, speed to lead/contact, and personalized marketing automation.
• Experience with LMS, CRM platforms, and AI-driven search and marketing tools.
• High financial literacy with experience in budget forecasting, cost analysis, and ROI reporting.

Nice to Have

• Experience with AI-driven search and marketing tools.
• Experience working with LMS and CRM platforms.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 7+ years of relevant experience.

Benefits & Perks

• Phoenix-based position with the majority of work able to be performed remotely.
• Travel required to visit campus locations in Phoenix, AZ; Tulsa, OK; Jacksonville, FL; Dallas and Houston, TX; and Atlanta, GA.