Manager, Digital Media - Demand Generation

About the Role

Key Responsibilities

• Launch and manage demand generation campaigns across channels such as paid search, paid social, email, webinars, and offline.
• Drive activation for account-based and ICP-based marketing programs in alignment with sales and business development priorities.
• Support solutions marketing efforts to increase adoption of seller tools and services (e.g., Walmart fulfillment Services, etc...).
• Apply a growth hacking mentality—experiment with unconventional tactics, rapid testing, and creative execution to identify new sources of growth.
• Collaborate with channel owners, creative, and content teams to execute campaigns that drive measurable results across the funnel.
• Analyze performance data to uncover insights, make informed optimizations, and support growth opportunities.
• Create campaign performance reports, dashboards, and executive summaries to track progress against KPIs (e.g., MQLs, SQLs, CPL, ROAS).
• Manage campaign budgets, track spend, and ensure efficient use of marketing dollars.
• Partner with sales, product marketing, and GTM teams to ensure campaigns align with key initiatives and support pipeline objectives.

Requirements

• 5-7+ years of hands-on experience in demand generation or digital campaign execution, ideally in B2B or marketplace environments.
• Growth hacking mindset—curious, resourceful, creative, and focused on testing and scaling what works.
• Highly execution-oriented with a strong bias for action and a passion for delivering results.
• Fluent in performance metrics, reporting tools, and data analysis to drive optimization decisions.
• Experience activating account-based and ICP-targeted campaigns using platforms like LinkedIn Ads, HubSpot, 6Sense or similar.
• Comfortable managing budgets, optimizing spend, and forecasting campaign performance.
• Experience working closely with cross-functional teams to execute go-to-market plans and solutions enablement programs.

Nice to Have

• Digital marketing experience (for example, affiliate marketing, display advertising).
• Experience working with a cross-functional team.

Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field

Benefits & Perks

• Performance-based incentive awards
• 401k with company match
• Stock purchase plan
• Paid parental leave
• Health benefits including medical, vision, and dental coverage
• Financial benefits including 401(k), stock purchase, and company-paid life insurance
• Paid time off including PTO, sick leave, parental leave, family care leave, bereavement, jury duty, and voting
• Other benefits such as short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement
• Live Better U education benefit program with fully paid tuition, books, and fees