Demand Generation Manager / Senior Manager

Industrial Electric Mfg

Coffeyville, KS

Full Time

Senior

4 days ago

Job Description

About the Role

The Demand Generation Manager/Senior Manager is responsible for building, executing, and optimizing integrated campaigns that generate qualified pipeline and accelerate revenue. This role combines expertise in marketing automation, data-driven decision-making, and multi-channel campaigns to drive measurable business growth within an innovative, employee-oriented company specializing in electrical distribution and power quality equipment.

Key Responsibilities

Create and manage marketing automation workflows and campaigns in Salesforce and HubSpot.
Optimize campaign performance through A/B testing, segmentation, and lead nurturing.
Analyze funnel performance, measure ROI, and report on revenue attribution.
Execute targeted email marketing and account-based marketing (ABM) programs.
Manage digital advertising across search, display, social, programmatic, retargeting, and industry-specific channels.
Support lead generation and engagement for tradeshows and events.
Collaborate with partners on co-branded marketing initiatives.
Maintain close alignment with sales to ensure lead quality and follow-up.

Requirements

Bachelor's degree in Marketing, Business, or related field.
7+ years of experience in B2B demand generation, preferably in power distribution, electrical equipment, or industrial solutions.
Proficiency in Salesforce, HubSpot, and digital advertising platforms required.
Strong analytical skills and experience with campaign performance measurement.
Exceptional writing, editing, and messaging skills required.
Experience managing ABM programs and high-value target campaigns.
Strong project management and stakeholder engagement skills.
Demonstrated ability to take initiative, maintain composure under pressure, and succeed in environments of rapid change and shifting priorities.