Demand Generation Lead

About the Role

Key Responsibilities

• Management of VG USA's social media channels (excluding LinkedIn) - supporting the Miele brand and its customers.
• Implementing the VG/s social and influencer strategy - to yield strong awareness, engagement and lead generation.
• Trafficking creative assets and coordinating analytics review - to ensure ongoing performance optimization.
• Oversight of Miele's Customer Care Management agency - aligning document responses, monitoring and reporting.
• Upholding company-wide social media standards, policies and rules of engagement.
• Strategy, execution and analysis of performance marketing campaigns (PPC, Performance Max, Shopping, etc.) to support D2C sales and overall business objectives.
• Management (and allocation) of media budgets across all performance marketing activities.
• Oversight of SEO and related onsite search initiatives.
• Ensure compliance with all relevant data protection laws.
• Utilize web analytics tools (i.e., Google Analytics) to analyze campaign performance and generate actionable reports and insights.
• Oversight of systems, strategies and communications to build long-term customer relationships.
• Driving lifetime value and brand affinity.
• Monitoring and analyzing campaign results across all CRM channels to improve key engagement, retention and ROI metrics.
• Delivering qualified traffic from acquisition to conversion.

Requirements

• Bachelor's degree in Marketing, Advertising or Communications.
• Minimum 7 years of professional experience in a related field, ideally within the premium, consumer durables arena.
• Specialized focus on digital marketing, social media, influencer/Creator Marketing, and customer relationship management.
• Experience with internal and/or external agencies within an international corporation is preferred.
• Well-rounded marketer with expertise in paid, earned and owned media including Affiliate Marketing, CRM platforms (Salesforce, SAP Marketing Cloud, Bloomreach) and performance marketing tools (Google Analytics).
• Deep understanding and experience in creator marketing and its evolving role in media mix.
• Understanding of how digital marketing fits within larger integrated communications models.
• Strong analytical skills, converting data insights into strategic marketing actions.
• High business acumen and a commercially driven mindset, with consumer-centric thinking.
• Exceptional communication, collaboration, and leadership skills, capable of managing multiple stakeholders.
• Ability to translate technical concepts into clearly articulated ideas and present to executives.
• Proven ability to think strategically and implement operationally.
• Marketing curiosity and a growth mindset, with a desire to explore and share POV on digital marketing, performance marketing and creator/influencer trends.
• Problem-solving skills and ability to translate complex data into clear actions.
• Ability to work collaboratively with agency and internal partners to translate data into insights and actions.

Nice to Have

• Internal and/or external agency experience within an international corporation.

Qualifications

• Bachelor's degree in Marketing, Advertising or Communications
• Minimum 7 years of professional experience in a related field

Benefits & Perks

• A competitive compensation package
• 100% covered Life and long-term disability insurance
• Wellness discounts on medical premiums
• 401k with company match
• Generous Employee Purchase program
• Wellness and volunteer Programs
• Engaging Employee Activities