Senior Demand Generation Specialist

About the Role

Key Responsibilities

• Execute dynamic email marketing initiatives that advance prospects through the buyer's journey, including drip campaigns, nurture campaigns, and more.
• Build and test emails through HubSpot and Litmus, ensuring all content remains on-brand while meeting best practices for UX, user experience, and accessibility.
• Create and monitor operational emails pertaining to upcoming events and webinars, such as confirmation and reminder emails.
• Own the email communications calendar, working with other marketing teams to ensure communications are relevant and impactful.
• Conduct ongoing A/B tests of all aspects of the emails (subject lines, copy, frequency, time of day/week, etc.).
• Assist with webinar administration and project management from pre-event setup through event post-mortem, including coordination with speakers and internal stakeholders.
• Manage relationships with third-party vendors for paid placements, including email blasts and display placements.
• Proactively report on email and webinar results and provide insights and suggestions for optimization.

Requirements

• 3+ years of B2B marketing experience.
• Demonstrated cross-functional marketing expertise and co-marketing experience.
• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Strong project management, communication, and organization skills with a proven ability to work across functional areas to implement strategies.
• Stellar attention to detail and ability to handle complex campaigns, multiple stakeholders, and layered data.
• A track record of driving B2B pipeline through lifecycle marketing programs, including nurture channels like email marketing and webinars.
• Understanding of email best practices, including segmentation, list management, deliverability, and email copywriting requirements.
• Expertise in building dynamic, highly-targeted messaging tailored to buyer personas and behaviors.
• Keen eye for email UX and design, with knowledge of email rendering and accessibility across various devices and platforms.
• Knowledge of webinar best practices, including driving registration and attendance, event gamification, and post-event communications.
• Understanding of privacy laws, including CAN-SPAM, GDPR, TCPA, and other email/SMS compliance regulations.

Nice to Have

• Experience with email marketing platforms such as HubSpot.
• Experience with email testing platforms such as Litmus.
• Experience with webinar platforms such as Goldcast and On24.
• Familiarity with Salesforce and Asana.
• Comfort using Excel/Google Sheets to analyze data and identify trends.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.

Benefits & Perks

• Competitive and elaborate Benefits Package including Medical, Dental, Vision, Family Forming benefits, Life & Disability Insurance, Unlimited Vacation, and participation in our Employee Stock Program.