Marketing Director, Demand Generation

About the Role

Key Responsibilities

• Own all global paid media strategies (search, display, SEO, social, and email) across Solera's solution portfolio.
• Deliver predictable, high-conversion pipeline to Inside Sales and Enterprise Sales teams, globally.
• Support strategic accounts by aligning performance marketing tactics with enterprise pursuits.
• Manage and optimize lead generation efforts for e-commerce platforms and online self-service channels.
• Build marketing ROI dashboards showing spend vs. booked ACV, lead velocity, and CAC payback, with executive-ready reporting cadence.
• Run A/B and multivariate testing across campaigns to continuously improve performance metrics.
• Partner with Sales, Product, and Revenue Operations to build closed-loop reporting frameworks.
• Own the governance, performance, and compliance of 200+ Solera websites worldwide.
• Ensure content agility and a frictionless digital journey by deploying updates quickly and compliantly.
• Collaborate with Legal, IT, and Security to ensure GDPR/CCPA compliance and web infrastructure reliability.
• Drive SEO execution across the global ecosystem to maximize discoverability and inbound lead generation.
• Implement end-to-end site analytics, conversion tracking, and attribution models using GA4, GTM, and CRM platforms.
• Report on digital experience KPIs (bounce rate, form conversion, time-on-site, etc.) and link them to marketing-qualified pipeline.
• Lead and mentor a high-performing team across Paid Media, Web, and Demand Generation, ensuring every dollar invested is accountable to business growth.
• Design and oversee reporting frameworks that tie campaign efforts to new business bookings and customer acquisition cost (CAC).
• Establish and optimize budget plans using a zero-based budgeting approach.
• Present quarterly results and insights to senior leadership, ensuring data transparency and executive alignment.
• Drive full-funnel marketing integration: paid media, SEO, CRO, email, and web engagement.
• Build executive communications that clearly articulate marketing's impact on business health and topline revenue.

Requirements

• 7+ years in B2B marketing, with 2+ years leading ROI-focused digital teams.
• Demonstrated experience growing pipeline and revenue in enterprise SaaS or B2B tech.
• Strong fluency in tools like Google Ads, GA4, GTM, LinkedIn Ads, Meta Ads, and HubSpot/Salesforce.
• Ability to synthesize data into executive-facing reports and dashboards that influence budget and strategy.
• Proven success managing multi-million-dollar global budgets.
• Deep understanding of performance marketing KPIs, attribution, and full-funnel optimization.
• Excellent cross-functional collaboration and communication skills.

Nice to Have

• Experience in vehicle lifecycle management or related industries.
• Advanced analytics or data visualization skills beyond standard tools.
• Experience working in a fast-paced, global organization.

Qualifications

• Educational background not explicitly specified.

Benefits & Perks

• Not specified in the description.