Marketing Specialist, Demand Generation

About the Role

Key Responsibilities

• Manage end-to-end execution of webinars and digital programs
• Support program setup in webinar platforms, marketing automation tools, and CRM
• Facilitate copy and promotional asset creation for webinars and digital programs
• Coordinate with external Partners/Vendors, Sales, Content, and other stakeholders to ensure smooth program execution
• Help maintain a calendar of marketing programs and speaker bench
• Integrate webinar content into nurture campaigns and evergreen marketing motions
• Revamp outreach sequences (email/call) for demand generation programs
• Support A/B testing for emails, webinar programs, and other digital campaigns
• Operationalize handraisers and leads generated from webinars
• Assist with direct mail campaigns for webinars and other cross-functional digital channels
• Track program logistics, timelines, and deliverables across campaigns
• Maintain program templates and repeatable processes for the marketing team
• Help scale the marketing team's operational efficiency through process improvements
• Oversee QA of content, promotions, while ensuring accurate reporting and thorough documentation of program details and results
• Track program performance using webinar platforms, Marketo, Salesforce, and Tableau
• Support reporting on engagement, pipeline contribution, and other KPIs
• Help identify opportunities to optimize campaigns based on data and performance metrics

Requirements

• BA/BS in Marketing, Communications, or related field
• 2-5 years of marketing experience, preferably in B2B SaaS
• Hands-on experience managing webinars, digital campaigns, or multi-channel programs
• Familiarity with marketing automation tools (Marketo preferred), CRM systems (Salesforce), and webinar platforms (Sequel, ON24, etc)
• Strong organizational skills and attention to detail
• Comfortable managing multiple programs and stakeholders simultaneously
• Ability to analyze program performance and suggest improvements
• Excellent written and verbal communication skills
• Proactive, team-oriented, and able to execute with minimal supervision
• Curious and adaptable, with a willingness to learn new tools and tactics

Nice to Have

• Experience with webinar platforms such as Sequel or ON24
• Experience in B2B SaaS marketing
• Knowledge of Tableau for reporting

Qualifications

• BA/BS degree in Marketing, Communications, or related field