Director, Marketing Strategy & Planning Global Demand Generation

About the Role

Key Responsibilities

• Lead and own the global annual and quarterly marketing planning process for Demand Generation Marketing, collaborating with leadership and key stakeholders in Sales, GTM Strategy & Planning, and Finance.
• Shape strategic direction and validate alignment with company objectives to ensure optimal return on investment for marketing initiatives.
• Strategically prioritize marketing investments, facilitate alignment on trade-off decisions, and establish an investment framework to assess business outcomes and guide resource allocation.
• Oversee and enhance the global Quarterly Business Review (QBR) process for Demand Generation Marketing, synthesizing performance insights and presenting findings to senior leadership.
• Drive a culture of data-driven decision-making by delivering analytical insights on marketing performance to stakeholders across Marketing, Sales, and GTM Strategy & Planning.
• Act as a trusted strategic advisor to senior leaders, providing counsel on strategic direction, operational improvements, and initiatives to improve effectiveness and efficiency.
• Lead and execute complex, cross-functional, global strategic initiatives from inception to completion, ensuring organizational alignment.
• Build, mentor, and develop a high-performing global team of marketing strategy and planning professionals.
• Collaborate with Marketing Analytics leadership to develop robust reporting capabilities that meet strategic needs.

Requirements

• 10+ years of progressive experience in Marketing Strategy & Planning, Strategic Analytics, or similar leadership roles within a high-growth B2B SaaS company.
• 8+ years of proven experience managing and optimizing large global marketing budgets and resource allocation with ROI analysis expertise.
• Deep understanding of SaaS business drivers, including pipeline and revenue analytics, full-funnel metrics, and marketing technology foundations.
• Extensive experience developing and executing global marketing strategies that drive business growth in complex environments.
• Exceptional strategic, analytical, and structured thinking skills with the ability to develop clear frameworks and data-backed solutions.
• Proven ability to influence and collaborate effectively with senior leaders and cross-functional teams across distributed organizations.
• Outstanding communication and presentation skills, capable of articulating complex concepts clearly and persuasively.
• Experience in building and leading high-performing teams in a results-oriented environment.
• BS/BA degree required; MBA or advanced degree preferred.

Nice to Have

• Experience with SaaS pipeline and revenue analytics.
• Familiarity with marketing technology and investment frameworks.
• Experience working in a global, high-growth B2B SaaS environment.

Qualifications

• BS/BA or equivalent degree; MBA or advanced degree preferred.

Benefits & Perks

• Competitive salary range between $184,000 and $309,000 USD depending on location and experience.
• Equity, bonus, and comprehensive benefits including health, dental, and vision insurance.
• 401(k) plan, flexible spending accounts, paid leave including PTO and parental leave.
• Access to a dynamic work environment with flexible and mobile work options.
• Opportunities for social impact, talent development, and community building.