VP of Demand Generation - US (m/f/d) 3 DAYS TO APPLY

Usercentrics Gmbh

New York, NY

Full Time

Executive

3 days ago

Job Description

About the Role

Usercentrics is a global leader in data privacy and privacy-led marketing solutions. We believe there is no need for a trade-off between growth and privacy compliance. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between data-driven business and privacy-led marketing for every size of enterprise. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization, while achieving full privacy compliance. We are seeking a forward-thinking Vice President of Demand Generation for our US market expansion to build and scale our customer acquisition engine.

Key Responsibilities

Ensure all programs are deeply customer-centric, rooted in understanding user journeys and product adoption behaviors
Use voice-of-customer insights to inform demand gen and lifecycle strategies
Lead the US demand generation strategy with a strong focus on acquisition, conversion, and activation through both self-serve/PLG and sales-led motions
Test and scale high-velocity customer acquisition channels across paid search, YouTube, ABM, field marketing, and emerging channels
Build lifecycle programs to drive activation, conversion to paid, upsell, and expansion
Launch and optimize integrated campaigns that combine content, community, and product-driven growth loops
Work cross-functionally with Product, Growth, Partnerships, Sales, Data teams, as well as other Marketing teams
Monitor, optimize, and report market share, brand awareness, CAC Payback, funnel conversion rates, ROAS, pipeline velocity, and ad spend for the US market
Deliver predictable, measurable pipeline and revenue for both SMB and enterprise segments
Build and lead a multi-disciplinary marketing team
Create a culture of experimentation, accountability, and continuous improvement
Collaborate cross-functionally with Product, Data, Partnerships, and Sales teams to drive a holistic GTM approach
Serve as a strategic leader within the company for US market expansion, developing playbooks to scale in other regions
Serve as a market evangelist: shaping how we position data privacy as a strategic lever for modern marketing performance

Requirements

8+ years in SaaS marketing, with strong experience in both PLG/self-serve and sales-led businesses at scale
Demonstrated ability to launch and scale demand generation in new markets, ideally with US-focused experience
Strong customer-centric mindset; able to deeply understand user behaviors and convert insights into growth
Product marketing experience: translating product value into compelling demand and lifecycle strategies
Experience in generating demand through digital marketing channels, lifecycle marketing, ABM, and product-led growth programs
Passion for data privacy and its role in reshaping digital marketing, and marketing measurement specifically
Strong leadership with experience building and scaling cross-functional teams, inspiring and scaling teams in high-growth SaaS environments
Strong collaborator with Product, Data, and Sales teams
Comfortable partnering with C-levels and representing the company externally

Nice to Have

Experience with US market expansion and regional scaling strategies
Knowledge of privacy regulations and compliance in marketing

Qualifications

Educational background is not explicitly specified in the description

Benefits & Perks

Flexible working hours and hybrid working arrangements
Workcations in accordance with company policy
Participation in cross-department projects and initiatives
Personal development budget and language courses
Team events in various locations and online
Additional benefits depending on location to support well-being

Working at Usercentrics Gmbh

Joining Usercentrics means becoming part of a fast-growing, diverse, and international team of tech enthusiasts and entrepreneurs. The company values a positive, vibrant, and inspiring environment that enables personal and professional growth. They encourage participation in initiatives and cross-department projects, emphasizing work-life balance, fun, and team bonding through events and flexible policies.

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