Demand Generation Manager 2 DAYS TO APPLY

Handoff

Austin, TX

Full Time

Senior

3 days ago

Job Description

About the Role

Handoff is the AI agent that runs a construction company, helping remodelers automate estimating, streamline operations, and win more work with real-time cost data and intuitive workflows. Backed by over $25M from investors like Y Combinator and Sequoia, and with a distributed team across Austin, São Paulo, and Buenos Aires, Handoff focuses on building high-impact solutions for its users.

Key Responsibilities

Build and launch outbound campaigns using tools like Clay, Instantly, and HubSpot
Write and test high-performing email sequences tailored to different personas
Create and optimize landing pages that support conversion across campaigns
Run lifecycle programs to deepen engagement with existing customers
Design and manage multi-channel campaigns across email, landing pages, paid, and organic channels
Collaborate with Sales on lead handoff, targeting, and messaging
Track and report on key metrics like open/reply rates, SQLs, and CAC
Develop and document scalable systems for outbound and lifecycle marketing
Run monthly growth experiments to test copy, audience, and channel performance
Stay up to date on industry best practices in email, outbound, and demand generation

Requirements

5+ years in demand generation, growth, or lifecycle marketing roles
Experience with tools like Clay, Instantly, HubSpot, Apollo, or similar
Hands-on copywriter comfortable owning messaging from idea to execution
Familiar with basic landing page tools like Webflow, Unbounce, etc.
Proven experience running multi-channel demand generation campaigns across outbound, lifecycle, and paid channels
Background in SMB marketing motions with a strong understanding of volume, speed, and personalization
Analytical thinker who loves dashboards, attribution, and tracking performance
Comfortable working cross-functionally in a fast-moving environment
Startup mindset: resourceful, proactive, and quick to iterate

Nice to Have

Background in SaaS or B2B selling to blue-collar or SMB audiences

Benefits & Perks

Competitive Salary + Equity
Unlimited Paid Time Off (PTO)
401(k)
Medical, Dental & Vision Insurance
Life & Disability Insurance
Flexible Spending Account (FSA)
Dependent Care FSA (DC FSA)
Relocation Allowance
Top-Notch Equipment - Choose your laptop!
Team Offsites

Working at Handoff

Handoff is an Equal Opportunity Employer committed to providing a work environment free of discrimination and harassment. They encourage applicants of all ages and participate in E-Verify.

Apply Now