Demand Generation Manager AI

Atlassian

San Francisco, CA

Full Time

Senior

106k-167k

5 days ago

Job Description

About the Role

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together. We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines. To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them. To learn more about our culture and hiring process, visit go.atlassian.com/crh.

Key Responsibilities

Develop targeted audience segmentation to deliver more relevant messaging to improve AI awareness and thought leadership.
Partner closely with demand generation experts and product marketers to ensure proper messaging, timing and execution of one-off and always-on marketing campaigns across email, web personalization, advertising, content syndication, In-Product-Messaging and Events.
Understand Atlassian's products and customer journeys relating to Rovo and other solutions.
Expand our distribution footprint beyond owned channels like blog, email, in-product, and social through testing and experimentation.
Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to marketing and sales leadership.
Leverage marketing automation tools and related technology integrations to increase awareness.
Collaborate with product marketing, performance marketing, and other internal teams to build targeted campaigns and highlight resources throughout the entire buyer journey.
Report and provide insights into campaign performance and customer journey progress.

Requirements

4+ years of experience in demand generation across B2B.
Extensive experience implementing marketing programs and processes.
Strong program management and communication skills with experience working across sales, marketing, and technology teams.
A passion for metrics and data-driven decision making.
Hyper-focused attention to detail to ensure campaign accuracy and consistency.
Expertise in email marketing and paid channels.
Comprehensive understanding of customer marketing and complex buyer journeys.
Fluency in marketing automation and CRM capabilities is a big plus.
Willingness to do the necessary work to get the job done.

Nice to Have

AI adoption marketing experience.

Qualifications

Experience in demand generation and program implementation.
Strong communication and program management skills.
Experience with marketing automation tools and CRM systems.

Benefits & Perks

Health and wellbeing resources.
Paid volunteer days.
Supportive perks and benefits designed to support you, your family, and community engagement.

Working at Atlassian

At Atlassian, we believe that the unique contributions of all Atlassians create our success. We foster an inclusive environment that values diverse perspectives and experiences, and we support flexible work arrangements to support personal and family goals.

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