Demand Generation Lead

BNY Mellon

Pittsburgh, PA

Full Time

Senior

27 days ago

Job Description

About the Role

The Demand Generation Lead at BNY Mellon is a key role within the digital marketing team, responsible for developing and executing strategic demand generation programs. The role involves collaborating with sales, client, and product marketing teams to drive awareness, engagement, and qualified leads, ultimately supporting revenue growth. Located in Pittsburgh, PA, this position offers an opportunity to work within a leading global financial services company that values innovation, inclusion, and employee growth.

Key Responsibilities

Develop and execute strategic demand generation programs, working in partnership with sales, and client and product marketing teams
Coordinate multi-channel campaigns that drive awareness, engagement and generate qualified leads and pipeline, working closely with channel partners on program execution
Develop lead personas and journeys, with understanding of audience interests and preferences
Assist in the identification of content needs with marketing colleagues to support programs
Develop and utilize lead scoring to understand program effectiveness and identify high potential leads
Align closely with sales to ensure marketing efforts support lead conversion and revenue
Utilize A/B testing strategies to optimize program performance
Analyze and report on campaign performance to drive continuous optimization and ROI
Monitor market trends, competitor activity, to continuously refine marketing approaches
Ensure regulatory/compliance alignment of marketing activities

Requirements

5+ years in B2B/B2C marketing, with 3+ years in a demand generation role
Experience in financial services, marketing to institutional investors, advisors, or high-net-worth individuals
Expertise in marketing automation, CRM systems, analytics, and campaign performance measurement
Strong communication, project management and cross-functional collaboration skills
Ability to translate data and insights into actionable marketing strategies
Team player with a growth mindset and track record of proactively helping teams achieve objectives

Nice to Have

Experience in financial services marketing to institutional investors, advisors, or high-net-worth individuals

Qualifications

5+ years in B2B/B2C marketing
3+ years in demand generation roles
Experience with marketing automation and CRM systems

Benefits & Perks

Highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence
Access to flexible global resources and tools for personal and professional growth
Paid leaves, including paid volunteer time, to support personal and family needs

Working at BNY Mellon

BNY Mellon fosters a culture of innovation, inclusion, and excellence. Recognized as one of America's Most Innovative Companies and World's Most Admired Companies, the company emphasizes employee growth, collaboration, and making a positive impact in communities worldwide.

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