Demand Generation Manager

About the Role

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase brand visibility and customer acquisition across various digital platforms (including social media, email marketing, SEO, and PPC).
• Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI.
• Collaborate with cross-functional teams to align digital marketing strategies with overall business goals.
• Manage and optimize website content for SEO, in addition to overseeing paid search campaigns to maximize visibility and conversion rates.
• Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities.
• Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives.

Requirements

• 4-year undergraduate degree (quantitative field of study strongly preferred).
• 4+ years of work experience, with a proven track record of successful customer acquisition strategies.
• Strong quantitative background, with experience using data and metrics to inform marketing decisions.
• Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills.
• Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders.
• Experience with digital marketing automation and CRM tools preferred.
• Strong analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL).
• Creative thinker with a passion for digital marketing and growth hacking.

Nice to Have

• Experience with digital marketing automation and CRM tools.
• Proficiency in analytics tools such as Google Analytics and SQL.

Qualifications

• 4-year undergraduate degree (quantitative field of study strongly preferred).
• 4+ years of work experience in customer acquisition or related fields.

Benefits & Perks

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums.
• Nationwide medical, vision and dental coverage.
• Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options.
• Expanded mental health support.
• Paid parental leave policy & fertility benefits.
• Time off to relax and recharge through paid holidays, firmwide extended holidays, flexible PTO and sick time.
• Professional development stipend.
• Wellness/fitness benefits.
• Healthy lunches and dinners provided daily.