Demand Generation Manager, Upgrades

Atlassian

San Francisco, CA

Full Time

Senior

128k-167k

13 days ago

Job Description

About the Role

At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together. We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

Key Responsibilities

Drive end-to-end, multi-channel campaigns that accelerate product upgrades and expansion across Cloud and Data Center customer base.
Partner with product marketing, sales, analytics, and lifecycle marketing teams to plan, execute, and optimize campaigns that move customers up the value chain.
Develop and execute upgrade-focused demand generation campaigns across email, in-product messaging, web personalization, paid media, content syndication, and events.
Target both technical and business decision-makers with tailored messaging, timing, and offers.
Leverage data and analytics to identify upgrade opportunities, segment audiences, and personalize outreach.
Test and optimize campaign tactics to reduce friction and increase conversion rates.
Expand distribution beyond owned channels by experimenting with new digital tactics and field activations, including webinars, live demos, and community engagement.
Measure, analyze, and report on campaign performance, delivering insights and updates to leadership.
Collaborate cross-functionally to ensure seamless execution, managing project timelines, dependencies, and resources.
Champion the customer experience by addressing upgrade friction points and surfacing customer feedback to product and growth teams.
Stay current on B2B SaaS marketing trends and bring innovative, customer-centric ideas to programs.

Requirements

5+ years of experience in B2B demand generation, campaign management, or lifecycle marketing, ideally in SaaS or technology.
Proven track record of building and executing integrated, multi-channel campaigns that drive product upgrades, expansion, or migrations.
Strong analytical skills; ability to use data to guide decisions, optimize campaigns, and demonstrate ROI.
Experience with marketing automation, CRM, and analytics tools (e.g., Marketo, Salesforce, Tableau).
Excellent program management and communication skills, with a history of working cross-functionally to deliver results.
Deep understanding of customer journeys, segmentation, and the SaaS upgrade lifecycle.
Creative problem-solver who thrives in a fast-paced, high-growth environment.

Nice to Have

Experience with SaaS product marketing and customer lifecycle management.
Knowledge of digital marketing tactics and field activation strategies.
Familiarity with customer feedback collection and advocacy for product improvements.

Qualifications

Educational background is not explicitly specified, but extensive experience in demand generation and marketing roles is required.

Benefits & Perks

A wide range of perks and benefits designed to support you, your family, and community engagement.
Health and wellbeing resources.
Paid volunteer days.
Competitive compensation packages, including bonuses, commissions, and equity.
Geographic pay zones with specific salary ranges.

Working at Atlassian

At Atlassian, we believe in unleashing the potential of every team through collaboration and inclusivity. Our culture emphasizes diversity, respect, and continuous innovation, supporting flexible work arrangements and accommodating individual needs throughout the recruitment process.

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