Demand Generation Specialist

Microsoft

Irving, TX

Full Time

Mid Level

26 days ago

Job Description

About the Role

The Demand Generation Specialist role is part of Microsoft's Americas Central Marketing Organization (CMO), focusing on B2B marketing across solutions and industries in the United States, Canada, Latin America, and the Caribbean. The role involves connecting strategy with execution by orchestrating data-driven marketing programs, collaborating across departments, and streamlining processes to deliver impactful campaigns. It is an integral part of the Microsoft Americas Sales Enablement & Operations (SE&O) team, emphasizing a culture of respect, integrity, accountability, inclusion, and innovation to empower organizations and individuals worldwide.

Key Responsibilities

Support the demand generation process from intake to execution, including planning and deploying email, paid media, and social tactics.
Use internal tools to track campaign requests, coordinate assignments, facilitate reviews/approvals, and ensure alignment with overall strategy and execution guidelines.
Enhance and scale campaign execution processes by leveraging AI tools to automate workflows, optimize targeting, and improve operational efficiency.
Work closely with marketing, operations, and analytics teams to execute and refine demand generation initiatives.
Engage proactively with key stakeholders to gather requirements, provide regular performance updates, and ensure alignment with marketing goals.
Track and analyze campaign performance metrics and present insights and recommendations for continuous improvement.
Embodies the company's culture and values.

Requirements

Experience supporting end-to-end campaign and media execution, including email, paid media, and social tactics.
Familiarity with using internal tools to manage campaign requests, reviews, and approvals.
Ability to leverage AI tools to automate workflows and optimize campaign targeting.
Strong collaboration skills to work with cross-functional teams such as marketing, operations, and analytics.
Ability to monitor and analyze campaign performance metrics and derive actionable insights.

Working at Microsoft

Microsoft's mission is to empower every person and organization on the planet to achieve more. The company fosters a growth mindset, innovation, collaboration, respect, integrity, accountability, and inclusion to create a culture where everyone can thrive at work and beyond.

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