Digital Analyst

Shift Digital

Birmingham, AL

Full Time

Mid Level

13 days ago

Job Description

About the Role

We are seeking a data-driven, client-focused Digital Analyst I or Digital Analyst II (dependent on skillset) to join our growing Advanced Analytics team. In this role, you'll work across a range of datasets—covering digital advertising, website performance, dealership sales, and customer leads—to uncover insights that drive strategy and improve performance. You'll be responsible for analyzing data, identifying trends, crafting recommendations, and presenting your findings to both internal stakeholders and external clients. The ideal candidate is highly analytical, fluent in PowerBI, and comfortable translating data into clear, impactful stories that guide decision-making.

Key Responsibilities

Analyze performance data across key areas such as website behavior, digital advertising, lead activity, inventory, and vehicle sales
Use PowerBI to build, automate, and maintain dashboards and reports
Identify trends, uncover root causes, and develop insights that answer strategic business questions
Present findings and recommendations to clients and internal teams through written summaries and live presentations
Collaborate with account teams, subject matter experts, and clients to support campaign analysis, optimization strategies, and measurement planning
Produce recurring and ad hoc reports with a strong focus on clarity, impact, and usability

Requirements

1-6 years of experience in a data analytics or business intelligence role
Proficiency in Power BI, including data ingestion, data modeling, DAX-based measures, and visualization
Strong analytical skills with the ability to identify patterns and extract actionable insights from complex datasets
Excellent communication and data storytelling skills—must be comfortable presenting to clients and leadership
Proficiency in Microsoft Excel and PowerPoint