Digital Analyst

About the Role

Key Responsibilities

• Lead web, social, and email channel analytics collection, interpretation, and reporting efforts.
• Run regular analysis using Siteimprove to identify patterns, diagnose anomalies, discover gaps, and inform strategic decisions.
• Translate data into clear, prioritized recommendations for product owners, designers, strategists, stakeholders, and leadership.
• Serve as analytics liaison to product owners, digital leads, and content teams.
• Develop dashboards and reports that inform roadmap and content decisions and support strategic decision making.
• Deliver weekly/monthly insight summaries and trend analyses.
• Recommend and/or validate changes to information architecture (IA), user experience (UX), and content.
• Collaborate cross-functionally to align analytics with design and content strategies.
• Support UX testing and optimization with actionable insights.
• Ensure data is used to inform, prioritize, and validate, not just justify.
• Develop hypotheses based on data and work with stakeholders to implement and evaluate UX/content improvements.
• Support A/B tests and optimization projects with analytics baselines and post-test performance evaluations.
• Collaborate on cross-team initiatives involving surveys, feedback tools, and chatbots by providing insights and recommendations to enhance reporting, strategy, or user experience based on analytics and behavior data.

Requirements

• 5+ years of experience in digital analytics or related field.
• Proficiency with Google Analytics 4 (GA4).
• Experience with Power BI.
• Familiarity with Siteimprove.
• Experience with Sprinklr (or other enterprise social media analytics).
• Experience with GovDelivery (or other bulk email analytics).
• Strong skills in Excel/Google Sheets.
• Experience with Crazy Egg, Hotjar, or similar behavioral tools.
• Familiarity with Drupal reporting.
• Ability to obtain and maintain a Public Trust.
• Excellent written and verbal communication skills.

Nice to Have

• Familiarity and experience with usability testing methods.
• Experience with online survey tools such as Medallia.
• Experience utilizing A/B testing design and analysis.
• Deep understanding of user behavior across digital platforms.
• Insightful about the potential and limitations of quantitative and qualitative data.
• Storytelling ability to explain data insights to technical and non-technical stakeholders.
• Cross-functional and collaborative working style.
• Ability to strategically link measurement to organizational goals.

Qualifications

• Experience with digital analytics tools and platforms.
• Strong analytical and reporting skills.
• Ability to interpret complex data and translate into actionable insights.