Digital Analyst

About the Role

Key Responsibilities

• Support the needs of the business by creating digital marketing reports and dashboards utilizing multiple data sources including Google Analytics, Salesforce, Salesforce Marketing Cloud, and Social Media Platforms.
• Use standard data visualization tools, such as Tableau or Google Data Studio to produce dashboards that meet the requirements of the business.
• Create monthly and quarterly reports and insights utilizing these tools.
• Analyze reports and dashboards and provide insights that drive fundamental improvements to the user experience and increase conversion rates.
• Develop business requirements and document tracking needs.
• Document existing tracking methodologies and provide recommendations for improving those processes.
• Collaborate with internal and external partners such as marketing agencies to assist with data collection, reporting, tracking implementation, testing, and validation.
• Identify gaps in data collection methodology and collaboratively implement enhancements.
• Responsible for integrity of data collected to ensure that reporting remains consistent and meaningful.
• Actively participate in cross-functional initiatives, collaborating with team members to achieve and measure project success.
• Develop effective and persuasive communications/presentations for project teams and business leaders.

Requirements

• Bachelor's degree or equivalent combination of education and experience.
• 3 or more years of experience working with standard analytics tools such as Google Analytics or Adobe Analytics.
• Mid-level expertise with data visualization tools such as Tableau or Google Data Studio.
• Mid-level expertise in Paid Search, SEO, and Social Media strategies and a minimum of 2 years of experience measuring the performance of digital marketing tactics and campaigns.
• Basic understanding of measuring performance of ecommerce campaigns.
• Basic understanding of outline, measuring and reporting on digital tests for optimization.
• Basic understanding of front-end web development (JavaScript, HTML, CSS).
• Mid-level expertise with Microsoft Excel and PowerPoint.
• An understanding of the data flow from data layer through Google Tag Manager to Google Analytics and how to identify tagging inconsistencies.
• Strong verbal and written communication skills with the ability to interact with all levels of end users and technical resources.

Nice to Have

• Experience with Google Tag Manager.
• Experience collaborating with marketing agencies.
• Knowledge of data validation and testing processes.

Qualifications

• Educational background equivalent to a Bachelor's degree or higher.

Benefits & Perks

• Life insurance
• Vision insurance
• Paid time off
• Medical, Dental & Vision Insurance
• Health Savings Account
• Disability Benefits
• Life Insurance
• Paid Time Off and Holidays
• Retirement Benefits