Marketing Communication Analyst

About the Role

Key Responsibilities

• Analyze data from a variety of sources including customer database, order and product data, call center statistics, email and web site traffic, and advertising campaign results.
• Extract, aggregate, and summarize customer and product data to develop business models and analysis that result in actionable next steps.
• Summarize and extract large data sets from an assortment of data sources using Access, MySQL, or other database platforms.
• Perform business modeling using Microsoft Excel and apply statistical principles to business scenarios drawing upon knowledge of SPSS or SAS.
• Analyze website user behaviors using both quantitative and qualitative methodologies to provide recommendations to improve web marketing programs to meet business objectives.
• Prepare periodic reports of research results and analyses for review by U.S. and China-based marketing and managerial personnel.
• Forecast and track web market trends for consumer electronics and PC related products.
• Collaborate with technical/engineering staff and web designers on implementing web marketing programs.
• Draft and update marketing-related content for the company's website, using HTML and CSS languages, and printed publications.
• Analyze the effectiveness of online marketing, internet advertising, and search and email campaigns, utilizing tools such as Google Analytics.
• Monitor industry statistics and follow trends in trade literature and through active interaction with industry groups and regular conference attendance.

Requirements

• Master of Business Administration in Marketing or Marketing Communication.

Qualifications

• Master of Business Administration in Marketing or Marketing Communication.