Senior Marketing Data Analyst

About the Role

Key Responsibilities

• Enable Marketers to make better-informed decisions through elegant, accurate, and timely data visualizations and complex analyses
• Become the subject-matter expert on internal marketing data, key performance metrics, and drivers of customer lifetime value (LTV), with a focus on paid media and ad-tech channels
• Build and maintain dashboards that track paid marketing programs, new customer performance and identify opportunities to optimize a multimillion-dollar marketing budget
• Develop predictive models for customer LTV and related KPIs using statistical and machine learning techniques
• Conduct statistical analysis and test business hypotheses, to help institute a rigorous test-and-learn methodology to achieve desired results
• Automate repeatable analysis processes and contribute to scalable analytics frameworks and tools
• Present insights from quantitative analysis and models to stakeholders, including non-technical audiences

Requirements

• 2-3 years of experience in data analytics, with experience in SQL and AB testing
• Proficient in business intelligence (BI) and data visualization tools such as Excel, Tableau, Spotfire, or QlikView
• Flexible and adaptive to shifting priorities and timelines in a fast paced and deadline-driven environment
• A natural collaborator with excellent communication skills and strong attention to detail
• Self-motivated with a positive, proactive attitude and a team-first mindset

Benefits & Perks

• Base Salary Range: $100,000 - $115,000
• Potential bonus/commission, stock options, 401(k) participation, paid time off, medical, dental, vision and basic life insurance, depending on role eligibility