Director, DE DTC Marketing Finance

About the Role

Key Responsibilities

• Engage with clients and stakeholders to provide business consultation and financial guidance that shapes client thinking and supports decision making processes.
• Create and present insightful financial analysis for client stakeholders and senior Finance management.
• Oversee the development of commentary and explanations for management reports and client-specific reports.
• Identify opportunities to improve effectiveness and efficiency across financial planning processes, tools, and reporting.
• Lead, develop, and motivate a team of Finance professionals.
• Conduct ad hoc analysis to inform the Annual Operating Plan and produce master Long Range Plan financial models for scenario analysis.
• Produce recurring reports such as Forecast Executive Updates, DTC Marketing Fact Pack, and Marketing KPIs Workbook.
• Evaluate marketing campaign performance through comprehensive after-action reviews.
• Partner with Marketing Analytics to advise on and develop media mix modeling attribution models.
• Monitor weekly media spend and forecast spend up to four weeks in advance.
• Assess incremental budget requests, including spend per first stream and tiering analysis.
• Manage global marketing budgets across various levels of granularity.
• Lead Long Range Planning process and facilitate bottoms-up planning with Marketing stakeholders.
• Drive standardization of planning and budgeting metrics to optimize marketing portfolio strategies.
• Manage Disney Streaming Lifetime Value (LTV) analysis, collaborating with Data Science and other teams to develop and verify product-level LTVs, and communicate business health and drivers to leadership.

Requirements

• Bachelor's degree in business or economics; MS/MBA a plus.
• At least 10 years of progressive leadership experience in finance, preferably in a direct-to-consumer business.
• Previous experience leading and developing talent within a team.
• Strong quantitative and analytical skills with solid business and financial acumen.
• Ability to interact and partner with all levels of management and stakeholders, including senior management.
• Ability to provide a consultative approach to drive business and financial decisions.
• Proactive and adaptive communication style, capable of effectively communicating across disciplines and geographies.
• Ability to translate financial information for various business audiences to support decision making.
• Flexibility and agility to anticipate change and respond to client needs and priorities.

Nice to Have

• Experience with media mix modeling and attribution models.
• Experience in a media or entertainment company.
• Experience with financial modeling and scenario analysis.

Qualifications

• Bachelor's degree in business or economics.
• MS/MBA preferred.
• Minimum of 10 years of leadership experience in finance.

Benefits & Perks

• Competitive salary range ($182,000 to $222,400 in Los Angeles; $190,800 to $233,000 in NYC).
• Bonus and/or long-term incentive units.
• Full range of medical, financial, and other benefits.