Director, Content & Marketing Analytics

About the Role

Key Responsibilities

• Lead MLB's content analytics team, measuring and communicating how MLB's content reaches and engages fans across owned, distributed, and third-party channels (including social media).
• Lead MLB's performance marketing analytics team, ensuring key paid and owned channels are optimized for reach, engagement, and/or ROI.
• Scope, manage, and deliver analytics projects of all sizes that support MLB's marketing and content initiatives.
• Work collaboratively to design, implement, maintain, and evaluate marketing mix models and attribution efforts.
• Design and implement experiments to test hypotheses and measure effectiveness of content programs and marketing campaigns, presenting findings and recommendations.
• Manage new and existing vendor relationships for both content and marketing data.
• Support baseball Clubs with analytical frameworks and best practices to ensure accurate and useful measurement, analyses, and insight generation from Club marketing initiatives.
• Further MLB's use of key marketing technologies, identity graphs, and automation platforms.
• Serve as key advisor to senior executives and partner to key stakeholders on marketing and digital content strategy initiatives.
• Develop Marketing analysts into high-performing contributors capable of managing and leading their own small to medium sized projects across stakeholders.

Requirements

• 7-10 years of professional or academic experience in digital marketing and/or content distribution analytics, with demonstrable examples of success and accountability.
• 2+ years of managerial experience.
• Experience and familiarity with earned, owned, and paid media data and measurement.
• Familiarity with the Adobe Experience Cloud Platform and Analytics, and/or similar Marketing attribution platforms.
• Experience developing and managing marketing mix and attribution modeling projects.
• Familiarity with the modern media landscape and content distribution platforms, especially social media and streaming partners.
• Advanced knowledge of data mining and manipulation languages (e.g., SQL, R, Python).
• Highly professional manner and excellent written and verbal skills.
• Knowledge of baseball and the sports media landscape; a sports fan is highly preferred.

Nice to Have

• Experience with social media management and digital marketing tools.
• Deep understanding of marketing mix modeling and attribution modeling.
• Experience working in a fast-paced, collaborative environment.

Qualifications

• Educational or professional experience in digital marketing and/or content distribution analytics.

Benefits & Perks

• Paid parental leave
• Paid holidays
• Health insurance
• Dental insurance
• Vision insurance
• Tuition reimbursement
• Paid time off
• Employee assistance program
• Pet insurance
• 100% Employer Paid Medical/Dental/Vision Premiums
• Company Contributed 401k Plan
• Paid Time off and Holidays
• Access to Free Tickets to Baseball Games & MLB.TV
• Discounts at MLB Store | MLBShop.com
• Onsite/Online Training & Development Programs
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance