Digital Analytics Manager - Remote

About the Role

Key Responsibilities

• Partner with stakeholders to develop measurement frameworks that align to organization key performance indicators, ensuring that measurement solutions adhere to organizational priorities when creating tracking requirements for new features
• Perform in-depth analysis across multiple websites to understand digital behavior and uncover key areas for improvement to drive engagement and success, translating results into clear insights and recommendations
• Present findings to product owners and senior leadership, including insights into key behaviors and actionable recommendations based on quantitative and qualitative data analysis
• Actively identify and participate in driving increased data quality and efficiency improvements, standardizations, and business system enhancement, including UAT of existing site tracking when applicable
• Gain an in-depth knowledge of Optum website architecture, KPIs and customer goals
• Manage customer expectations appropriately and keep projects on schedule and within scope
• Manage multiple projects, with multiple remote teams, at a time, providing regular status updates to leadership, and quickly escalate potential issues

Requirements

• 4+ years of digital analytics experience working with large, distributed teams
• 4+ years demonstrated experience utilizing the Adobe suite of digital analytics products, or Google Analytics
• 3+ years demonstrated experience with digital analytics implementation support, including effectively interpreting business needs into digital analytics solutions and leading analytics quality assurance through the development process to production release
• Experience with MS Office tools (Excel, Word, PowerPoint)

Nice to Have

• Extensive experience in digital analytics, relationship and consensus-building skills, and proven ability to think strategically in the complex and evolving healthcare environment
• Demonstrated experience partnering with stakeholders to develop measurement frameworks that align to organization key performance indicators and tie to business impact/ROI
• Demonstrated experience in managing the analytics lifecycle, including testing methodologies
• Demonstrated experience utilizing session replay tools, such as Glassbox, DataDog, Fullstory, or similar
• Experience supporting product teams with ad hoc and recurring reporting, as well as deep dive analysis to answer key business questions
• Proven ability to act as a subject matter expert on best-in-class digital analytics (Adobe Analytics preferred)
• Proven effective communication skills with a variety of different stakeholders

Qualifications

• Formal educational background is not explicitly specified, but experience requirements imply a need for substantial professional expertise in digital analytics

Benefits & Perks

• A comprehensive benefits package
• Incentive and recognition programs
• Equity stock purchase and 401k contribution
• Remote work flexibility