Digital Analytics - Tagging

About the Role

Key Responsibilities

• Develop business requirements for analytics and media tagging needs for client's digital properties and marketing campaigns.
• Create tagging specifications for web platforms and applications based on business requirements.
• Diagnose issues and audit current platform configurations and tags, and provide recommendations for improvement.
• Translate the measurement plan into technical specifications including tagging and data capture requirements.
• Develop and modify JavaScript code to execute data collection / tracking.
• Create and maintain documentation related to data layer implementation requirements.
• Provide best in class implementation of 3rd party tracking tools (Doubleclick, Adwords, Comscore etc.).
• Implement tag management solutions (Google Tag Manager, Adobe Dynamic Tag Manager, Tealium etc.).
• Partner with development teams for user acceptance testing and implementation.
• Perform all QA of tagging to ensure business requirements are properly met.
• Ensure quality assurance of all work product by team, adherence to delivery timelines and contractual SLAs.
• Develop and implement coding practices for site tagging following industry standards.
• Recommend measures to improve efficiency and/or quality of tagging.
• Develop key process documentation for the tag strategy and implementation process.
• Serve as the 'Tagging Implementation Expert' by evolving and managing solution design reference documentation.
• Create, manage, and enforce digital analytics tagging standards to ensure consistent data capture.
• Develop reports in web analytics tools (e.g., Adobe Analytics, Google Analytics) to support operational reporting.
• Maintain knowledge of industry best practices and changes in analytics platforms.
• Troubleshoot and resolve issues related to tag implementations, providing guidance to development teams.

Requirements

• 4+ years of experience with a tag management system like GTM, DTM, Tealium.
• 4+ years of experience implementing and using web analytics tools such as Adobe Analytics (Omniture), Google Analytics, IBM Digital Analytics (Coremetrics), and/or Webtrends.
• 2+ years of experience implementing 3rd party tracking tools (Doubleclick, Adwords, Comscore etc.).
• 2+ years working with raw clickstream data (via SQL, Python, etc) to develop custom reporting.
• Experience in working with both manual and tag management analytics implementations and troubleshooting tools like Developer Tools, Tag Assistant, or GA Debug.
• Knowledge of web best practices in SEM, SEO, and UX.
• Knowledge of Web markup and front-end Web development in HTML5, CSS3, or JavaScript.
• Ability to communicate effectively with developers and non-technical audiences.

Nice to Have

• Experience with analytics strategies across multiple sites and apps, diverse platforms, and high-traffic sites.

Qualifications

• Educational background is not explicitly specified, but extensive experience with analytics tools and tag management systems is required.

Benefits & Perks

• Medical, dental, and vision coverage.
• 401(k) retirement plans.
• Flexible spending accounts (FSA) and health savings accounts (HSA).
• Life and disability insurance.
• Commuter benefits.
• Pet benefit programs.
• Employee discount programs.
• Employee Assistance Program (EAP).
• Paid parental leave.
• Paid time off (PTO), sick days, and a floating holiday.
• Discretionary incentive awards based on role and performance.