Senior Manager, Marketing Analytics

About the Role

Key Responsibilities

• Define, build, and lead the marketing analytics strategy, becoming a key decision-maker in leveraging data for marketing and communications.
• Provide and maintain centralized reporting in a Tableau dashboard to analyze large volumes of quantitative and qualitative data.
• Interpret results, provide actionable insights, and present findings to leadership.
• Infuse marketing strategy with data-driven insights and optimizations across channels including SEM, paid digital, social, search, television, radio, direct mail, and affiliate marketing.
• Partner with Marketing, Business Analytics, and Finance teams to develop KPIs, data mapping documents, and measurement plans.
• Collaborate on budget planning, performance projections, and monthly spend reconciliation.
• Draft hypotheses and design test structures (A/B, incrementality, etc.) to identify opportunities for scale and efficiency.
• Build and maintain predictive models for financial and performance projections, including customer lifetime value (CLTV).
• Own UTM parameters, offline media tracking, naming conventions, and documentation, collaborating with Data Analytics to ensure data integrity.
• Assist in developing multi-touch and shared attribution measurement strategies.
• Build, develop, and manage the marketing analytics team to drive successful outcomes.

Requirements

• 7+ years of experience in business or marketing analytics, with a passion for building and leading strategic functions in a fast-paced, startup environment.
• Deep passion for data and a natural curiosity to uncover insights.
• Strong proficiency in SQL and experience building dashboards and databases.
• Expert-level skills with Excel, visualization tools (Tableau), and programming languages (Python or R).
• Deep understanding of statistical concepts and techniques, with the ability to apply them to analytics projects such as media/marketing mix models, segmentation, and forecasting.
• Strong exposure to paid marketing channels (mobile, social, digital) and understanding of attribution.
• Excellent verbal and written communication skills with the ability to present complex findings and influence stakeholders at all levels.

Nice to Have

• Previous work experience in insurance, financial industry, and on D2C channels.

Qualifications

• Educational background or certifications are not explicitly specified, but extensive experience in analytics is required.

Benefits & Perks

• Multiple medical plans to choose from and 100% employer-covered dental & vision plans for team members and their families.
• 401(k)-retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP).
• Position is eligible for equity compensation.
• Training and internal career growth opportunities.
• Flexible time off to recharge.
• 12 weeks of parental leave for primary and secondary caregivers.
• Snacks, drinks, and catered lunches for onsite employees.