Marketing Analytics Manager

Waymo

San Francisco, CA

Full Time

Senior

175k-221k

4 days ago

Job Description

About the Role

Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—the World's Most Experienced Driver—to improve access to mobility while saving lives. The company powers Waymo One, a fully autonomous ride-hailing service, and applies its technology across various vehicle platforms and use cases. The Marketing team at Waymo aims to connect people with the impact of autonomous driving technology through thoughtful marketing strategies, engaging campaigns, and in-depth analysis to drive business growth and user engagement. The role is based in or around the Bay Area and reports to the Product Marketing Manager.

Key Responsibilities

Develop data-driven audience strategies by synthesizing insights from multiple sources, analyzing rider behavior patterns, and translating findings into actionable recommendations.
Lead end-to-end campaign strategy implementation across the user lifecycle, from acquisition to retention, by designing, launching, and optimizing campaigns that drive long-term value.
Identify and execute optimization opportunities for Waymo's lifecycle campaigns and promotions through strategic analysis.
Measure and attribute the ROI of all lifecycle marketing programs, and use these insights to inform future budget allocation and promotional strategy.
Develop A/B and multivariate testing plans to optimize marketing initiatives, including defining hypotheses, identifying key metrics, and ensuring proper tracking.

Requirements

7+ years in a marketing analytics or growth marketing role with a proven track record of owning and driving strategic analysis to improve cross-channel campaigns.
Expert proficiency in SQL for complex data extraction, manipulation, and analysis.
Expertise in designing, executing, and analyzing A/B and multivariate tests with a strong understanding of statistical significance and p-values.
Solid understanding of customer lifecycle marketing principles, experiment methodologies, and content creation strategies for different channels.
Hands-on experience with one or more marketing platforms (e.g., HubSpot, Marketo, Braze, Iterable, Salesforce Marketing Cloud) for campaign setup and execution.
Strong communication skills to present complex findings and strategic recommendations to stakeholders at all levels of the organization, including leadership.

Nice to Have

Experience at a high-growth company that has quickly scaled marketing initiatives.

Qualifications

Relevant work experience in marketing analytics or growth marketing.

Benefits & Perks

Waymo employees are eligible to participate in Waymo's discretionary annual bonus program.
Equity incentive plan.
Generous company benefits program.

Working at Waymo

Waymo fosters a mission-driven environment focused on innovation in autonomous driving technology, with a collaborative culture that values strategic analysis, creativity, and impactful marketing initiatives.

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