Digital & Shopper Marketing Manager

About the Role

Key Responsibilities

• Develop and implement digital marketing strategies to drive online traffic and engagement
• Manage and optimize digital advertising campaigns across various platforms
• Analyze data and metrics to track performance and make data-driven decisions
• Collaborate with cross-functional teams to ensure brand consistency and alignment with business goals
• Stay current with industry trends and best practices to continuously improve digital marketing efforts
• Develop and implement innovative internet marketing strategies to optimize the online user experience, increase marketing effectiveness, and improve customer satisfaction
• Lead and manage digital marketing programs including search optimization, affiliated marketing, social networking, and viral marketing
• Collaborate with cross-functional teams to translate ideas into profitable, promotional marketing campaigns
• Analyze program effectiveness and utilize findings to enhance market site performance
• Drive the development of new marketing initiatives in alignment with corporate marketing goals

Requirements

• Minimum 8-10 years of proven experience in managing shopper marketing and digital marketing programs
• University/Bachelors Degree or Equivalent in Marketing or related field
• Proven track record of successfully managing digital marketing campaigns
• Strong analytical skills and ability to interpret data to drive strategy
• Excellent communication and collaboration skills

Nice to Have

• Demonstrated success in guiding business partners through the design process
• Strong understanding of design strategy methods and practices
• Ability to conceptualize across multiple platforms and drive innovative solutions
• Excellent visual, written, and oral communication skills
• In-depth knowledge of design and cultural trends
• Experience in Consumer Package Goods industry
• Proficiency in leveraging design thinking in a tactical business context

Qualifications

• 8-10 years of experience in digital and shopper marketing
• Bachelor's degree or equivalent in marketing or related field

Benefits & Perks

• Annual base salary ranging from $124,100 to $175,200
• Paid company holidays, paid vacation, volunteer time, and more
• Learning and development opportunities
• Kenvuer Impact Networks
• Total rewards include salary, bonus (if applicable), and benefits