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Digital Associate (AI & Automation)

Rational 360

Washington, DC
Full Time
Entry Level
60k-63k
17 days ago

Job Description

About the Role

Rational 360 is hiring a talented, detail-obsessed Digital Associate (AI & Automation) to join its quickly growing digital team in its DC office. The ideal candidate will sit on the digital team but specialize in generative AI, automation, and data-driven communications strategies. This role involves helping Rational 360 and its clients understand the implications of AI for communications, marketing, and advertising in 2025 and how to implement it in practice. The candidate should have a mix of traditional digital marketing experience and hands-on knowledge of emerging AI tools, including experience with generative AI applications and evaluating large language models for specific use cases.

Key Responsibilities

  • Managing internal and client relationships for digital marketing campaigns
  • Customizing digital and social media strategies to align with client business goals
  • Exploring and implementing AI-powered solutions for communications, marketing, and advertising
  • Advising senior leaders on best practices for the use of generative AI in campaign strategy, media monitoring, and content development
  • Automating workflows for digital marketing functions such as media clip reporting, audience segmentation, and ad targeting
  • Running day-to-day operations of digital and social media campaigns, including community management, creative execution, and social advertising
  • Analyzing emerging and ongoing digital conversations and strategically advising clients on future campaigns
  • Evaluating and recommending AI tools based on task, industry, and client need

Requirements

  • 0-2 years of communications, digital, political, or data/AI-related experience
  • Maintained competence in implemented AI by testing new technologies, exploring practical applications, and staying connected to industry communities
  • Hands-on experience with workflow automation tools such as Zapier, Make, or monday.com
  • Strong attention to detail, with the ability to handle multiple projects simultaneously
  • Familiarity with professional use of digital media channels
  • Strong professional working knowledge of Facebook, Twitter/X, LinkedIn, YouTube, and emerging platforms
  • Familiarity with AI-powered analytics or traditional social analytics experience (e.g., Brandwatch, Sysomos, etc.) is a plus
  • Coding experience in Python, JavaScript, or other languages is a plus
  • Problem-solving and creativity skills in the context of the internet and digital ecosystems
  • Excellent leadership, organizational, time management, and communication skills

Nice to Have

  • Experience with generative AI applications and the ability to evaluate large language models (LLMs) for specific use cases
  • Experience with creating AI-assisted automations and coding languages such as Python or JavaScript

Qualifications

  • Bachelor's Degree

Benefits & Perks

  • Competitive compensation including year-end bonuses and a 401K match
  • Part ownership through an ESOP, sharing in the company's success
  • Medical, dental, and vision insurance for full-time staff
  • Paid time off, paid holidays, paid family leave, and sick leave
  • Flexible work schedule with in-office and remote work options
  • Opportunity for professional development in the office or remotely

Working at Rational 360

Rational 360 is a leading full-service strategic communications and digital agency that values innovative, data-driven approaches. The company operates with an integrated campaign philosophy, measuring success on outcomes and results. It has a connected, bipartisan team with extensive experience across business and government, working at every level from Congress to Fortune 500 companies. Rational 360 emphasizes a collaborative, strategic, and results-oriented work environment, with a focus on advancing clients' mission-critical goals.

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Job Details

Posted AtAug 22, 2025
Job CategoryDigital Marketing
Salary60k-63k
Job TypeFull Time
Work ModeRemote
ExperienceEntry Level

Job Skills

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About Rational 360

Website

rational360.com

Location

Washington, DC

Industry

Unclassified Industry

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