Digital Campaign Operations Manager, Precision

About the Role

Key Responsibilities

• Collaborate with our client-facing sales team to develop customized digital campaign targeting proposals that align with client objectives and budgets.
• Scope and recommend innovative and impactful campaigns that resonate with our clients' target audiences and demonstrate a deep understanding of clients' needs and preferences.
• Identify and reach specific audience segments by leveraging audience insights, demographic data, and market trends. This involves campaign scoping, setting campaign goals, and identifying key performance indicators (KPIs).
• Continuously evaluate and optimize campaign tactics to maximize efficiency and effectiveness.
• Collaborate with internal stakeholders to provide regular reporting on impressions, click-through rates and other relevant key performance indicators (KPIs).
• Translate data into meaningful insights and recommendations, present findings to internal stakeholders and client teams in a clear, compelling manner.
• Serve as a trusted advisor to clients—proactively identifying performance improvement opportunities and proposing strategic adjustments.
• Collaborate with the strategy & insights team on the delivery of audience quality and script lift insights.

Requirements

• Bachelor's degree in marketing, advertising, business administration, health care, or related field.
• 4+ years of experience in digital advertising, with a focus on campaign targeting, measurement, and reporting.
• Demonstrated knowledge of digital advertising ecosystem and experience working with programmatic platforms and technologies.
• Familiarity with ad serving technologies, data management platforms (DMPs), and ad exchanges.
• The ability to analyze data, interpret campaign performance metrics, and optimize advertising strategies accordingly.

Nice to Have

• Knowledge and prior use of SQL, Looker, Salesforce.
• Experience with Pharmaceutical data.

Qualifications

• High attention to detail and commitment to data accuracy.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal teams, clients, and media partners.
• Proven ability to synthesize data and communicate performance insights and recommendations to both internal and external stakeholders.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Analytical thinker with strong problem-solving abilities, including proficiency in Excel or other data analysis tools.

Benefits & Perks

• Competitive compensation
• Flexible time off to recharge
• Hybrid work options
• Mental and emotional wellness resources
• A 401K plan
• Supportive environment for all teammates