Digital Campaign Strategist

About the Role

Key Responsibilities

• Develop and run integrated marketing campaigns tailored to specific market segments and audience personas.
• Define campaign objectives, key messages, and value propositions based on segmentation and business objectives.
• Design and execute multi-channel marketing campaigns (paid search, social, email, ABM, in-platform) that generate leads and support business goals.
• Lead campaign strategy, creative briefing, audience segmentation, and performance reporting.
• Build persona and segment-specific nurture flows, onboarding, activation, and lifecycle campaigns to increase conversion and engagement.
• Support development, implementation, and optimization of marketing automation capabilities and personalized digital experiences.
• Collaborate with the Marketing Team to develop multimedia content supporting brand storytelling and campaign objectives.
• Define processes for campaign flow from ideation to measurement, including timelines and coordination of messaging.
• Use Salesforce, Salesforce Marketing Cloud, GA4, and campaign tools to build, run, and report on campaigns.
• Utilize Gen-AI tools to accelerate content creation and campaign iteration where appropriate.
• Partner with leadership and cross-functional teams to define KPIs, monitor performance, and generate insights for optimization.

Requirements

• Bachelor's degree in marketing, Communications, Business Management, or related field.
• 8+ years of experience in B2B marketing with demonstrated ownership of campaign strategy and execution.
• Proven success in driving growth in technical or sales-led professional services such as SaaS or financial services.
• Hands-on experience with Salesforce, Salesforce Marketing Cloud (or similar platforms), Campaign Monitor, GA4, and Google Ads.
• Experience developing end-to-end marketing automation campaigns in a results-driven environment.
• Strong knowledge of multichannel and digital marketing tools and techniques, including paid media, email, content marketing, and digital channels.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent verbal and written communication skills and attention to detail.
• Ability to manage multiple projects efficiently in a fast-paced environment.

Nice to Have

• Successful development and launch of global and regional marketing campaigns.
• Familiarity with enterprise sales and marketing cycles.
• Partnership and collaboration experience with Sales/Field teams to enable Revenue Operations systems.
• Mission-driven or non-profit sector experience, professionally or voluntarily.
• Hands-on experience with PowerBI.
• Experience with Notion for project management and cross-functional collaboration.

Qualifications

• Bachelor's degree in marketing, Communications, Business Management, or related field.

Benefits & Perks

• Competitive benefits package including health, dental, vision, and employer-paid life insurance.
• Retirement savings plan.
• Generous PTO policy.
• Market-indexed compensation commensurate with skills and experience.