Digital Campaigns & Content Specialist

About the Role

Key Responsibilities

• Develop and implement a content strategy that highlights the community's value proposition, success stories, and member benefits, supporting both acquisition and retention goals.
• Collaborate with program and app teams to create and schedule promotional content for courses, merchandise, bootcamps, and events, ensuring alignment with launch dates and milestones.
• Create and publish engaging content (social media posts, articles, videos) that fosters discussions, interactions, and connection within the community.
• Develop and execute revenue-generating digital campaigns for virtual and in-person events, including strategy, timeline, and rollout.
• Build segmented campaign flows across email, app, and SMS that drive urgency, highlight event value, and convert members into ticket holders.
• Partner with content, design, and data teams to track sales performance and optimize messaging in real-time.
• Curate and distribute content that keeps members informed about community activities, events, and resources.
• Leverage member testimonies and success stories for external marketing efforts, ensuring alignment with brand messaging.
• Collaborate with graphic design and video editing teams to create marketing materials that promote engagement, campaigns, and retention.
• Create conversion-focused content and social proof to increase event ticket sales, program purchases, and product offerings, using urgency-driven content and segmented targeting.
• Analyze engagement metrics and retention data to optimize community strategies and improve participation.

Requirements

• Solid understanding of digital marketing best practices, including email, SMS, and in-app campaign strategy.
• Hands-on experience building and executing content across platforms like Active Campaign, Instagram, and Canva.
• Skilled in crafting high-converting marketing copy for emails, sales pages, landing pages, and event promotions.
• Proven track record of supporting successful product, course, or event launches.
• Strong written and verbal communication skills with the ability to adapt messaging for different audiences.
• Ability to build and manage detailed campaign calendars that align with marketing goals and launch timelines.
• Comfortable analyzing campaign data, engagement metrics, and conversion trends to inform improvements.
• Experience collaborating with designers, video editors, and internal program teams to bring campaigns to life.
• Knowledge of social media trends, retention strategies, and member engagement tactics.
• Excellent time management and organizational skills with a proactive, deadline-driven mindset.
• Analytical and problem-solving skills for increasing demand for engagement, products, services, and memberships.

Nice to Have

• Experience supporting or running successful marketing campaigns tied to revenue goals like ticket sales, course enrollments, or product purchases.
• Experience building or writing multi-email campaigns (e.g., a 5-day sequence) designed to drive conversions.
• Ability to generate multiple content angles (educational, emotional, social proof, FOMO) to market the same product or event.

Qualifications

• 3-5 years of social media management experience
• Master's degree (preferred)
• Experience with digital marketing tools and content creation platforms

Benefits & Perks

• Health insurance
• Dental insurance
• Paid time off