Digital Communications Specialist

About the Role

Key Responsibilities

• Oversee and manage digital operations, including the development, execution and reporting of key external communication channels: electronic newsletters, emails, podcast episodes and videos, among others.
• Partner across the communications and marketing teams on content strategy to ensure content is relevant and engaging to key external audiences. Work alongside internal and external resources on creating content (videographers, photographers, writers, etc.).
• Develop and implement strategies to enhance the effectiveness of content and communication channels (in partnership with website and social media leaders).
• Manage, optimize and implement the communication team's technology solutions, ensuring the necessary tools and platforms are in place and being leveraged to its maximum benefit.
• Collaborate across the communications team to leverage AI technologies to improve efficiency and engagement.
• Collaborate with cross-functional communication and marketing teams to ensure cohesive and consistent messaging across digital platforms.
• Work closely with a data analyst to monitor and analyze digital performance metrics to inform strategy and improve outcomes.
• Partner with other leaders to ensure that digital channels (social media, e-newsletters, email, etc.) work as one ecosystem for content distribution.
• Stay updated on industry trends and best practices in digital communications and AI to drive innovation.

Requirements

• High School diploma or GED
• 2+ years experience in digital communications, digital marketing or a related field.
• Proven experience in managing digital communication or marketing channels, including email marketing, podcast distribution, websites and social media.
• Strong understanding of digital analytics and performance metrics.
• Experience with technology stack management and optimization.
• Experience working with AI technologies to enhance digital strategies.
• Excellent written and verbal communication skills.
• Familiarity with CRM and digital automation tools.
• Strong project management skills with the ability to manage multiple projects simultaneously.

Nice to Have

• Experience in agriculture, energy or retail industries.
• Experience in Microsoft Dynamics.
• Educational experience: Bachelor's degree in communications, marketing, digital media or a related field, preferred.
• Advanced degree or certifications in digital marketing, AI or related areas, preferred.

Qualifications

• Educational background with a high school diploma or GED; bachelor's degree preferred.
• Experience in digital communications or digital marketing.

Benefits & Perks

• Competitive total rewards package including base wage, bonus, incentives and commissions.
• Benefits include medical, dental, vision, wellness programs, life insurance, health and dependent care spending accounts, paid time off, 401(k), pension, profit sharing, short- and long-term disability, tuition reimbursement and adoption assistance.