Digital Communications Strategist

DTE Energy

Detroit, MI

Full Time

Senior

7 days ago

Job Description

About the Role

DTE is one of the nation's largest diversified energy companies, serving Michigan with electric, gas, and renewable energy solutions. The company emphasizes community growth, safety, diversity, and environmental sustainability. Working at DTE involves contributing to a team that values inclusivity, safety, and community impact, with opportunities to make a meaningful difference in energy and environmental progress.

Key Responsibilities

Create, deploy, and continuously improve digital communications and channels, including SharePoint, email, text message, video screens, Viva Engage, and others.
Coordinate and perform changes to internal SharePoint site pages.
Provide reporting on website performance using analytics available.
Ensure website content adheres to legal and brand standards.
Contribute ideas to improve design and performance of pages to achieve strategic communications goals.
Coordinate creative assets to support content updates.
Assist with email/SMS marketing campaign setup, administration, and performance reporting.
Maintain email and CRM best practices while working with marketing tools.
Optimize existing email marketing opportunities and create new ones.
Provide email/SMS analytics and reporting.
Disseminate communications across SMS, email, web, and other digital channels, including during crises.
Work closely with Corporate Communications strategic teams to ensure a consistent digital presence and meet communication objectives.
Collaborate with Information Technology teams to resolve issues and evaluate new marketing and communication technologies.

Requirements

Bachelor's degree in marketing, communications, or related field.
Typically 5+ years of relevant experience.
Experience with SharePoint administration and analytics tools like Google Analytics.
Strong web writing and editing skills.
Excellent organizational, project management, and multitasking skills.
Experience with email and SMS marketing tools such as Exact Target.
Working knowledge of social media platforms like YouTube, Twitter, Facebook.
Understanding of domain management and online content delivery technologies.
Ability to quickly grasp complex issues and demonstrate sound business judgment.
Willingness to keep up-to-date with evolving technology.

Nice to Have

Project Management Institute (PMI) certification.
Experience with multiple electronic media formats (online, email, video, podcasts, webinars, eNewsletters).
Experience with Web content management systems like IBM WebSphere CMS.
Basic understanding of web programming including HTML, CSS, JavaScript, and responsive design.
Strong understanding of UX and UI design within digital channels.
Knowledge of basic graphic design concepts.
Experience with marketing automation tools, specifically CRM tools like Salesforce.

Qualifications

Bachelor's degree in marketing, communications, or related field.
Typically 5+ years of relevant experience.

Benefits & Perks

Not explicitly specified in the description.

Working at DTE Energy

DTE emphasizes a workplace that values diversity, safety, community engagement, and inclusion. The company fosters a culture of recognition, celebration of differences, and commitment to health, safety, and wellbeing. Employees are encouraged to bring their energy and ideas to contribute to growth and prosperity in communities.

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