Digital Communications Strategist - U.S. Coast Guard

Vistra Communications

Washington, DC

Full Time

Senior

4 days ago

Job Description

About the Role

Vistra is seeking a Digital Communications Strategist to support the U.S. Coast Guard Office of Governmental Public Affairs (CG-092). The strategist will research audience insights, advise on best practices, and lead development and execution of digital engagement strategies across multiple platforms. The role involves recommending channels, creating social media content, optimizing platforms, defining success metrics, and applying analytics to improve performance, with a focus on audience segmentation, content tailoring, and managing engagement on platforms such as Facebook, Instagram, YouTube, and X to maximize reach and impact.

Key Responsibilities

Lead development of digital communications campaigns and associated deliverables.
Brief senior leadership on approach strategy, implementation, and measures for success.
Develop and execute digital components of strategic communication action plans.
Maintain an understanding of current events relating to the client and develop appropriate responses.
Build and maintain trusting relationships with the client.
Coordinate scheduling, agendas, materials, participant lists, and action items for multiple working groups and councils.
Facilitate client meetings and own all aspects of meeting coordination, including follow-up on action items.
Develop and maintain program organizational charts and stakeholder outreach matrices.
Coordinate with USCG offices to produce multimedia products including infographics and videos.
Coordinate, develop, and track responses to requests for information from other government agencies.
Lead and support communications-focused projects and initiatives.
Lead and facilitate client meetings and exercises.

Requirements

Bachelor's degree in business, communications, marketing, digital media or a related field, and at least six (6) years of relevant experience.
OR Master's degree or higher in business, communications, marketing, digital media or a related field and at least four (4) years of experience.
Ability to plan and develop strategic digital communications strategies.
Ability to provide implementation and management consulting to commercial or Federal clients.
Effective communication skills both orally and in email.
Ability to obtain and maintain a Public Trust.

Nice to Have

Experience with social media platforms such as Facebook, Instagram, YouTube, and X.
Experience in audience research and analytics.
Knowledge of multimedia production including infographics and videos.
Experience working with government agencies.

Qualifications

U.S. citizenship is required due to federal contract requirements.

Benefits & Perks

Medical, dental, and vision benefits.
Life and disability insurance.
Employer matching 401(k) retirement plan.
Paid Time Off.
Parental and Bereavement Leave.
Professional Development opportunities.

Working at Vistra Communications

Vistra Communications is a Service-Disabled Veteran-Owned Small Business (SDVOSB) headquartered in Tampa, FL with an office in Springfield, VA. The company provides professional support to Defense, Federal, and Civilian Agencies, emphasizing organizational transformation, outreach, and communications services. Approximately 25% of employees work in the National Capital Region, fostering a team-oriented environment focused on supporting public sector clients.

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