Digital Content Creator

About the Role

Key Responsibilities

• Reports news stories for broadcast, describing the background and details of events.
• Reviews and evaluates notes taken about event aspects to isolate pertinent facts and details.
• Determines a story's emphasis, length, and format, and organizes material accordingly.
• Researches and analyzes background information related to news stories to be able to provide complete and accurate information.
• Gathers information about events through research, interviews, experience, or attendance at political, news, sports, artistic, social, or other functions.
• Pitches stories to news managers and news producers which are relevant to the local community.
• Receives assignments and evaluates leads and tips to develop story ideas.
• Discusses issues with producers and/or news managers to establish priorities or positions.
• Checks reference materials such as books, news files or public records to obtain relevant facts.
• Revises work to meet editorial approval or to fit time requirements.
• Shoots and edits news events and news reports, products and presents reports for all platforms.
• Ensures that all content meets company standards for journalistic integrity and production quality.
• Writes stories for the web and other media platforms.
• Interacts with viewers/users on social media sites.
• Performs special projects and other duties as assigned.
• Develops and leads winning strategy for station content.
• Uses social media and website to build and reinforce brand recognition and drive viewers to television.
• Builds and manages digital campaigns to promote local shows and specials.
• Finds new ways to use social media and the website to engage with viewers.
• Creates compelling short-form videos for social media channels.
• Creates eye-catching graphics for social media to engage readers and grow website audience.

Requirements

• Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred.
• Maintain a positive work environment through active team participation and cooperation with co-workers in all departments.
• Responds positively to feedback.
• Fluency in English.
• Excellent communication skills, both oral and written with the ability to ad lib when required.
• Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
• Ability to meet deadlines, prioritize assignments and manage multiple tasks simultaneously.
• Valid driver's license with a safe driving record.
• Flexibility to work any shift.