Digital Content Creator

About the Role

Key Responsibilities

• Lead the transition from broadcast-focused newsrooms to multi-platform newsrooms by providing training and demonstrating methods, processes, and tactics.
• Report news stories for broadcast, describing background and details of events.
• Review and evaluate notes taken about event aspects to isolate pertinent facts and details.
• Determine a story's emphasis, length, and format, and organize material accordingly.
• Research and analyze background information related to news stories to provide complete and accurate information.
• Gather information about events through research, interviews, experience, or attendance at functions.
• Pitch stories to news managers and news producers relevant to the local community.
• Receive assignments, evaluate leads and tips, and develop story ideas.
• Discuss issues with producers and/or news managers to establish priorities.
• Check reference materials such as books, news files, or public records to obtain relevant facts.
• Revise work to meet editorial approval or fit time requirements.
• Shoot and edit news events and reports, and present reports for all platforms.
• Ensure all content meets company standards for journalistic integrity and production quality.
• Write stories for the web and other media platforms.
• Interact with viewers/users on social media sites.
• Develop and lead winning strategies for station content.
• Use social media and website to build and reinforce brand recognition and drive viewers to television.
• Build and calendar digital campaigns to promote local shows and specials.
• Create compelling short-form videos and eye-catching graphics for social media channels.
• Perform special projects and other duties as assigned.

Requirements

• Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and Basic HTML preferred.
• Maintain a positive work environment through active team participation and cooperation with co-workers in all departments.
• Respond positively to feedback.
• Fluency in English.
• Excellent communication skills, both oral and written, with the ability to ad lib when required.
• Proficiency with computers, telephones, copiers, scanners, fax machines, and other office equipment.
• Ability to meet deadlines, prioritize assignments, and manage multiple tasks simultaneously.
• Valid driver's license with a safe driving record.
• Flexibility to work any shift.

Nice to Have

• Experience with Adobe Dreamweaver and HTML.

Qualifications

• Valid driver's license.