Digital Content Manager

About the Role

Key Responsibilities

• Create original digital content including social media graphics, web visuals, digital ads, short-form videos, and podcast recordings—ensuring each asset is engaging, on-brand, and tailored to the platform.
• Manage and maintain digital content across key channels such as the website, blog, social media platforms, and email marketing tools, ensuring consistent messaging and timely updates.
• Drive social media engagement by posting regularly, interacting with followers, and developing creative campaigns aimed at building a strong, organic industry following.
• Oversee brand consistency by ensuring all digital assets reflect the visual identity and tone of Country Malt Group, Great Western Malting, and Canada Malting Co., while guiding vendors and collaborators on brand standards.
• Track and report digital performance metrics to assess content effectiveness, inform strategy, and identify opportunities for improvement across platforms.
• Create and manage a comprehensive content calendar to plan, organize, and schedule digital content across platforms, ensuring timely execution of campaigns, events, and product launches.
• Lead podcast production efforts, including brainstorming topics, coordinating guest appearances, editing episodes, and promoting the podcast to maximize reach.
• Collaborate with subject matter experts to create compelling blog articles that provide value, showcase industry knowledge, and highlight products and services.
• Support the digital commerce team with content needs for the webstore, including product visuals, banners, and multimedia assets.
• Monitor and report on digital performance metrics, evaluating content and campaign effectiveness, and adjusting strategies accordingly.

Requirements

• Proficient in managing social media platforms and using email marketing platforms to create engaging content and campaigns.
• Experience with basic web content management systems (CMS) to update and maintain website content.
• Basic graphic design knowledge and proficiency in Adobe InDesign, Photoshop, and Illustrator.
• Excellent time management and organizational skills to juggle multiple projects and meet deadlines.
• Effective written and verbal communication skills for cross-functional collaboration.
• Bachelor's degree in graphic design, digital marketing, or related field.
• 5+ years of industry experience in digital or creative management.
• Experience developing successful creative marketing materials and managing digital platforms.
• Exceptional project management skills.
• Proficient in Microsoft Office and Adobe Creative Suite.

Nice to Have

• Experience with video editing and podcast production.
• Knowledge of digital marketing strategies and analytics.
• Experience working within the craft beverage or similar industry.

Benefits & Perks

• Annual salary range: $65,381.77 - $98,072.67, depending on experience.
• Paid time off up to 23 days a year.
• 10 paid holidays.
• Medical plan options including RX coverage.
• Dental and vision insurance.
• Flex spending accounts (FSA).
• Company paid basic life insurance, STD & LTD.
• Voluntary critical illness, accident, and life insurance options.
• 401(k) plan with employer match.
• Employee Assistance Program (EAP).
• Fitness subsidy.
• Tuition reimbursement.
• Employee referral program.
• Product discounts through CMG Division and external vendors.