Digital Content Manager - Marketing and Communications

Southeast Missouri State University

Cape Girardeau, MO

Full Time

Mid Level

5 days ago

Job Description

About the Role

Southeast Missouri State University's Marketing and Communications department is seeking an experienced and creative Digital Content Manager to join our team. This role will be pivotal in shaping and executing our digital content strategy to enhance engagement, drive traffic, and promote the University's brand across various video, photography, social media platforms, and digital advertising. The ideal candidate will have a passion for storytelling, a keen eye for detail, and the ability to manage multiple projects efficiently. The Digital Content Manager will contribute to projects that positively affect the achievement of SEMO's strategic and enrollment goals.

Key Responsibilities

Capture moments that communicate our unique story to our audience and lead content creation projects from concept to completion, including writing, editing, and multimedia production
Lead and supervise digital content producers, providing feedback and support to enhance their skills and output
Develop, shoot, and produce photography and video for the University, utilizing creative and artistic skill, and collaborating with the University Marketing and Communications team to ensure all content elevates the University brand
Coordinate and perform pre-production activities such as scheduling, shot lists, crew assignments, talent acquisition, location scouting, set design, graphics preparation, and rehearsals
Ensure all digital content is optimized for SEO and adheres to best practices for web accessibility and usability as well as following brand guidelines
Analyze and report on content performance using analytics tools, providing insights and recommendations for improvement
Maintain University photo and video archive for ease of access to photos by University community and to ensure adequate quality and quantity of assets for use
Oversee inventory of equipment and implement a proactive maintenance and replacement schedule to ensure operational efficiency and longevity
Collaborate with team members to create and implement a comprehensive digital content strategy that achieves University goals and elevates the SEMO brand

Requirements

Bachelor's degree; Bachelor's Degree with emphasis in digital communications, multimedia, television/film, journalism is a plus
Demonstrated experience in performing a variety of creative, artistic and skilled photographic and video storytelling
Advanced technical knowledge of photographic and video techniques, equipment, editing processes and software, including Adobe Creative Suite, as well as valid UAS Pilot Certification or the ability to be licensed
Demonstrated experience in applying marketing techniques and messaging to digital content that achieve goals
Demonstrated experience in maintaining a photo/video archive
Strong written, communications, and interpersonal skills with the ability to collaborate effectively with cross-functional teams
Superior time management and organizational skills
Strong project management and ability to prioritize and the discipline to deliver projects
Experience leading teams to achieve goals
Ability to occasionally travel and work alternate schedules including evenings and weekends

Nice to Have

Experience with digital advertising and social media platforms
Knowledge of web accessibility standards
Experience with analytics tools for content performance analysis

Qualifications

Bachelor's degree, preferably in digital communications, multimedia, television/film, or journalism

Benefits & Perks

Not explicitly specified in the description

Working at Southeast Missouri State University

SEMO values access to high-quality, affordable education with a broadly representative student body, faculty, and staff that respects and celebrates a diverse learning community in a global society. The university emphasizes student-centered education, experiential learning, and a commitment to student success, diversity, and inclusion.

Apply Now