Digital Content Producer

TEGNA

Charlotte, NC

Full Time

Mid Level

6 days ago

Job Description

About the Role

TEGNA Inc. helps people thrive in their local communities by providing trusted local news and services. With 64 television stations in 51 U.S. markets, TEGNA reaches over 100 million people monthly across various platforms. WCNC-TV Charlotte, a TEGNA-owned NBC affiliate, is seeking an ambitious Digital Content Producer who thrives in a fast-paced news environment and has an audience-first approach to creating and distributing local news content. The role involves monitoring digital audience trends, curating quality content, and overseeing the audience experience across all digital platforms to tell compelling stories in a 24/7 news environment.

Key Responsibilities

Write and distribute original and accurate breaking news content
Curate and schedule news content on all station platforms, including website, mobile app, social media, and streaming platforms
Edit reporter stories for grammar, clarity, structure, AP style, and optimize content for digital
Use creative production or story-packaging techniques, like subheads, hyperlinks, graphics, and media to enhance digital stories
Write in an exciting, captivating, and authentic manner
Research for facts and credibility
Monitor news releases and use social listening to find new content, enterprise stories, and make community contacts
Analyze and actively use data and metrics to inform editorial and strategic decisions
Perform other tasks as required by supervisor or senior digital producers
Ensure the newsroom upholds journalistic integrity and the station brand across platforms

Requirements

BA/BS in journalism, communications, or equivalent experience in the field
1-3 years of experience writing breaking news articles or news articles in AP style
Strong communication and organizational skills and the ability to work under constant time pressure and meet deadlines
Ability to calmly handle live, breaking news situations and rapidly changing coverage
Strong news and editorial judgment, and an understanding of professional journalism
Strong knowledge of AP style, copy editing, and SEO best practices
Experience with CMS, photo and video-editing systems preferred
Experience creating and managing content on social media platforms, including Instagram, Twitter, and Facebook
Knowledge of how to interpret and use digital analytics is a plus
Ability to work various shifts, including mornings, nights, and weekends

Nice to Have

Experience with creative production or story-packaging techniques
Experience with ENPS, Edius, Canva
Ability to write in an exciting, captivating, and conversational tone
Knowledge of digital analytics

Qualifications

BA/BS in journalism, communications, or equivalent experience

Benefits & Perks

Comprehensive health benefits including medical, dental, and eye care coverage
Fertility, surrogacy, and adoption assistance
Disability and life insurance
401(k) retirement plan with company match
Nine free virtual doctor's appointments through Teladoc
Twelve free annual therapy sessions through Spring Health
Paid Time Off (PTO) and nine paid holidays per year

Working at TEGNA

TEGNA Inc. is committed to diversity and inclusion, hiring and developing individuals from diverse backgrounds. They value a collaborative culture and are an equal opportunity employer, providing reasonable accommodations for individuals with disabilities.

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