Digital Content Specialist

Clearwater Credit Union

Great Falls, MT

Full Time

Mid Level

26 days ago

Job Description

About the Role

Clearwater Credit Union is seeking a Digital Content Specialist to join their Marketing Team. The role involves amplifying the credit union's brand story across digital channels to foster community relations, attract and retain members, and maintain a trusted brand reputation. The position requires strategic planning, content creation, implementation, analysis, and optimization of digital content across multiple marketing platforms.

Key Responsibilities

Develop and implement monthly editorial content plans that attract new audiences and provide existing audiences with tools, insights, and information to build stronger financial futures.
Create content calendars and manage digital content publishing across all digital marketing channels, including the website, social media profiles, digital banking platforms, in-branch marketing screens, email marketing programs, and online review platforms.
Collaborate with internal and external partners to develop high-quality, engaging content for use across all marketing channels.
Participate in the development of a comprehensive email marketing strategy that reinforces the brand story, offers tools and insights, and engages members in understanding and using their benefits.
Utilize first and third-party data to segment email audiences and deliver personalized email content to foster engagement and increase product adoption.
Implement and optimize email automation workflows to nurture leads and onboard new members and products.
Monitor and analyze the performance of digital content using tools such as Google Analytics, Power BI, social media insights, and email marketing metrics.
Use data-driven insights and support from third-party vendors to refine and improve content strategies and web performance.

Requirements

Associate degree in marketing, communications, or related field OR equivalent work experience.
Minimum three years' on-the-job experience in marketing, communications, event management, or similar.
Advanced computer skills and experience using Windows operating system.
Intermediate knowledge of using a social media management platform such as Hootsuite, Buffer, Sprout Social, etc.
Intermediate experience using a workflow management system such as Asana, Monday.com, Basecamp, or similar.
Intermediate experience using an email marketing platform such as ActiveCampaign, Constant Contact, MailChimp, etc.
Basic knowledge of, or willingness to learn, HTML, Adobe InDesign, or Adobe Illustrator.

Qualifications

Associate degree in marketing, communications, or related field OR equivalent work experience.
Minimum three years' on-the-job experience in marketing, communications, event management, or similar.

Benefits & Perks

Over 25 benefits beyond salary, including health insurance, PTO, 401(k) match, paid volunteer time, and more.

Working at Clearwater Credit Union

Clearwater Credit Union values a fast-paced environment, engaging content creation, and connecting with communities they serve. They are an equal opportunity employer committed to supporting their employees through comprehensive benefits.

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