Digital Content Specialist

About the Role

Key Responsibilities

• Developing creative digital content solutions that build MCCMS brand strength, meet recruitment goals, and improve satisfaction for current students, trainees, faculty, and staff
• Writing original content that drives engagement on websites, email marketing, social media, and other channels
• Editing content provided by subject matter experts within MCCMS schools and programs
• Ensuring effective use of various content types (text, images, video, audio, infographics) based on audience needs
• Coordinating photography shoots with Mayo Clinic creative staff
• Contributing to the development of video assets, such as writing scripts or storyboards
• Creating social shareable content assets, including blog posts, infographics, and listicles
• Capturing stories in the field at MCCMS events
• Ensuring all produced content meets quality standards and maintains consistent messaging and voice

Requirements

• Bachelor's degree in communications, journalism, or related field
• At least 3 years of experience developing content for websites, social media, and other digital channels
• Strong knowledge of SEO principles and experience with writing search engine optimized web content
• Strong editorial judgment
• Experience with web publishing, basic HTML markup, and content management system (CMS) applications
• Must be able to work effectively in a collaborative, consensus-style, and changing environment
• Must be self-motivated, flexible, creative, and have a bias for action
• Customer service mindset, problem-solving skills, and ability to manage multiple projects with competing deadlines

Nice to Have

• Experience with basic image manipulation and preparation
• Interest in user-centered design, web usability, digital marketing, and Google Analytics

Qualifications

• Bachelor's degree in communications, journalism, or related field