Digital Content Specialist

About the Role

Key Responsibilities

• Serve as a primary voice of the Trail Blazers on social media, ensuring content reflects the team's unique brand values, tone, and Rip City culture.
• Engage directly with fans to foster community, amplify top fan contributions, and highlight positive fan moments that make supporters part of the story.
• Write captions and create content designed to drive interaction, encouraging fans to comment, share, react, and participate in meaningful ways.
• Produce content for Trail Blazers social platforms and website, including real-time coverage through photos, videos, interviews, and behind-the-scenes storytelling.
• Publish and manage website content to reflect the latest team news, events, and initiatives.
• Provide social coverage of home games, road games (remote or travel), and team events as assigned.
• Coordinate with internal departments such as Retail, Community Programs, and DEI to ensure social content supports organizational initiatives.
• Support the business by assisting with social reporting of sponsored content, campaigns, and events, tracking performance and key metrics.
• Lead Gen Z and influencer strategies across Trail Blazers social channels, with a focus on TikTok, Snapchat, and emerging platforms.
• Identify new ways to grow audiences and engage fans by testing fresh creative approaches, products, and platforms.

Requirements

• Demonstrated experience in social, marketing, communications or related field.
• A bachelor's degree in Marketing, Digital Media, or other related field, or equivalent combination of education and experience.
• Proficiency with Adobe Creative Suite and WordPress.
• A flexible schedule and willingness to work nights, weekends and select holidays based on event schedule.
• Ability to embody and consistently deliver the Trail Blazers' voice and tone across all digital platforms.
• Strong fan and community engagement skills, including sparking conversation, responding in character, and building authentic connections with Rip City fans.
• A passion for and understanding of digital and social media channels and trends.
• Effective communication and collaboration skills, with the ability to work well within a team while representing the brand externally.
• A strong work ethic, adaptability, and eagerness to learn.
• Proven ability to balance real-time social needs with planned projects.

Nice to Have

• Knowledge of and interest in sports and entertainment.
• Experience with social analytics and reporting, with an eye toward measuring engagement and community growth.
• Graphic design experience.

Qualifications

• Bachelor's degree in Marketing, Digital Media, or related field
• Experience with Adobe Creative Suite and WordPress

Benefits & Perks

• Competitive Healthcare Coverage
• Retirement Plan
• Paid Maternal & Parental Leave
• Flexible Time Off (3 weeks + 11 holidays)
• Wellness Perks
• Tuition Reimbursement
• Free Parking + Discounted Mass Transit Passes
• Discounted & Complimentary Tickets
• Ongoing Learning & Development
• Daily Free Lunch