Social Media (English)

About the Role

Key Responsibilities

• Develop and implement social media strategies to enhance brand presence, engage audiences, and drive growth.
• Manage content development for various platforms and respond effectively to social media interactions.
• Utilize social listening tools to monitor and analyze online conversations and trends.
• Build and maintain relationships with key influencers and leverage their reach to amplify brand messaging.
• Create project work plans and deliver social media campaigns.
• Collaborate with marketing services resources and third-party providers such as agencies, designers, and writers.
• Assess and monitor performance against objectives, metrics, and budgets.
• Analyze and solve increasingly complex problems, creating new solutions when needed.
• Work with minimal instruction on daily tasks and moderate instruction on new assignments.
• Make decisions that impact personal work and potentially influence others.

Requirements

• Bilingual in English and Spanish (C1 to native speakers) or proficiency in Portuguese or Canadian French.
• Bachelor's degree in marketing, Communications, or a related field.
• 3-5+ years of experience in influencer or social media marketing, especially with micro-influencer programs across multiple markets.
• Ability to translate insights into influencer selection frameworks and actionable recommendations.
• Experience with influencer discovery and vetting platforms such as CreatorIQ, Traackr, GRIN, or Tagger.
• Strong knowledge of social listening and analytics tools like Brandwatch, Talkwalker, and Sprout Social.
• Experience with usage rights and compliance with disclosure regulations.
• Advanced analytical skills for KPI design, performance measurement, and ROI storytelling.
• Excellent stakeholder management and presentation skills, with the ability to influence senior marketing leaders.

Nice to Have

• Experience in beauty, lifestyle, CPG, or retail categories and familiarity with marketplace environments.
• Hands-on experience with UGC orchestration and creative briefing for influencer content.
• Knowledge of paid amplification strategies such as whitelisting, Spark Ads, and Branded Content Ads.
• Familiarity with market localization practices and cultural nuances in influencer selection.
• Understanding of Brand Fit / Audience Fit methodologies for influencer alignment.