Social Programming Specialist

About the Role

Key Responsibilities

• Ideate, create, publish, and track posts across various social media platforms for DraftKings verticals.
• Use social listening, channel monitoring, and user interaction to understand audience behavior and interests, especially during live sporting events.
• Apply metrics to social strategy and lead creative brainstorming sessions.
• Communicate with internal stakeholders to ensure company priorities are being met.
• Research industry best practices, internet trends, and new techniques to improve social media marketing efforts and maintain brand tone of voice.
• Manage a small team of associates assisting with content creation and execution of social campaigns.

Requirements

• At least 3 years of relevant experience in social media marketing or related fields.
• Understanding of sports betting and Daily Fantasy Sports.
• Experience writing and developing copy for social platforms and mastery of social channel mechanics, including publishing platforms.
• Experience using Adobe Photoshop and Premiere.
• Strong understanding of insights, briefs, and consumer research to create relevant and engaging content.
• Demonstrated experience applying social media metrics and data to strategy and execution.
• Ability to work flexible hours, including evenings, weekends, and holidays.

Nice to Have

• Experience working with social media analytics and data-driven strategy development.
• Knowledge of emerging social media trends and techniques.
• Experience managing or leading a small team.

Qualifications

• Relevant professional experience of at least 3 years.
• Proficiency with Adobe Premiere Pro and Photoshop.

Benefits & Perks

• Competitive salary range of $84,000 - $105,000 plus bonus, equity, and benefits.
• Guidance through licensing if required for gaming industry compliance.
• Work in a dynamic, innovative environment that embraces emerging technology and AI.