Digital Content Specialist

About the Role

Key Responsibilities

• Work collaboratively with team members to provide support in multiple areas of digital marketing governance.
• Serve as subject matter expert for QR code creation and application according to enterprise standards and brand guidelines, offering consultation and guidance to internal teams and agency partners.
• Consult marketing partners to understand marketing goals and create QR codes aligned to enterprise objectives.
• Provide day-to-day support for QR code creation and management.
• Manage QR code workflow queue and create new QR codes using standard platforms.
• Manage QR code creation and application process for prime products.
• Handle requests related to QR code reporting and audit QR codes to ensure ongoing functionality and standard application processes.
• Lead and facilitate regular communication with partner teams to ensure audits are completed and standards are met.
• Manage QR code support inbox, user administration, access approvals, onboarding, and training for QR code platforms and dashboards.
• Troubleshoot QR code platform issues and manage relationships with QR code platform vendors.
• Present enterprise strategies, governance, and reporting regularly.
• Create and maintain documentation related to QR code tools and processes.
• Research new tools and techniques for monitoring product efficacy.
• Work outside regular business hours as needed (weekends and evenings).

Requirements

• Knowledge of business analysis, including tasks, techniques, and tools to identify business needs and recommend solutions.
• Understanding of effective communication concepts, tools, and techniques.
• Knowledge of software change request management and ability to manage software product change requests.
• Knowledge of strategies and tools for resolving software problems.
• Experience with the business aspects and operation of a software product.
• Knowledge of User Acceptance Testing (UAT) activities, tasks, tools, and techniques.
• Bachelor's degree, preferably in business, marketing/marketing communications, digital field, or equivalent work experience.
• Minimum 2+ years of experience in digital marketing, digital experience consulting, software product management, web, or related areas.
• Strong interpersonal, verbal, and written communication skills for internal client-facing roles.
• Experience working in a highly matrixed organization and managing project workflows.
• Customer service experience and ability to troubleshoot and address business partner inquiries.
• Experience creating and maintaining complex processes.
• Ability to build relationships, persuade, negotiate, and manage multiple tasks simultaneously.
• Proficiency with digital technology, systems, and process design.
• Experience with Microsoft SharePoint, B2B and B2C environments, and working with large brands/complex organizations.
• Proactive problem-solving skills, initiative, and curiosity.
• Ability to prioritize workload and meet deadlines in a fast-paced environment.
• Active/self-learner eager to learn new applications and technologies.

Nice to Have

• Experience with Kezzler Target & Track platforms.

Qualifications

• Bachelor's degree in business, marketing/marketing communications, digital field, or equivalent work experience.
• Minimum 2+ years of relevant experience in digital marketing, digital experience consulting, software product management, web, or related areas.

Benefits & Perks

• Medical, dental, and vision benefits.
• Paid time off (Vacation, Holidays, Volunteer).
• 401(k) savings plans.
• Health Savings Account (HSA).
• Flexible Spending Accounts (FSAs).
• Health Lifestyle Programs.
• Employee Assistance Program.
• Voluntary Benefits and Employee Discounts.
• Career Development opportunities.
• Incentive bonus.
• Disability benefits.
• Life Insurance.
• Parental leave.
• Adoption benefits.
• Tuition Reimbursement.