Digital Content Tagging Consultant

Nationwide

Columbus, OH

Full Time

Mid Level

95k-197k

11 days ago

Job Description

About the Role

The Digital Content Tagging Consultant role at Nationwide involves deploying and managing website tags to ensure accurate data collection that supports business and marketing strategies. The position requires collaboration with development, marketing, and analytics teams to maintain data integrity, improve tagging processes, and support data-driven decision making. The role emphasizes innovation, teamwork, and impactful work within a data analytics environment.

Key Responsibilities

Deploy website tags via Google Tag Manager to meet the business' strategy on data collection, including both standard templates and custom JavaScript/HTML frameworks.
Oversee and maintain tag management systems (e.g., Google Tag Manager, Adobe Launch) to ensure accurate and efficient data collection.
Collaborate with development teams to implement and test tags using tools like Google Tag Manager, ensuring they meet business and marketing requirements.
Conduct regular audits and quality checks to ensure data integrity and accuracy.
Maintain detailed documentation of tagging implementations, processes, and best practices.
Work closely with marketing, development, and analytics teams to understand data needs and ensure proper tag implementation.
Identify and resolve issues related to tag implementation and data collection.

Requirements

Bachelor's degree in Computer Science, Information Systems, Marketing, or a related field.
Proven experience with tag management systems and web analytics tools.
Strong understanding of HTML, JavaScript, and web technologies.
Excellent problem-solving skills and attention to detail.
Ability to work collaboratively in a fast-paced environment.
Strong written and verbal communication skills.
2-3 years of experience with Google Tag Manager.
2-3 years of experience with custom HTML/JavaScript.
Familiarity with privacy regulations and compliance (e.g., GDPR, CCPA).
Experience with data layer design and implementation.
Knowledge of SQL, web development, and database management.
Strong knowledge of Google Analytics and in-platform requirements for marketing and third-party platforms.

Nice to Have

Experience with data layer design and implementation.
Knowledge of SQL, web development, and database management.
Familiarity with privacy regulations and compliance (e.g., GDPR, CCPA).

Qualifications

Bachelor's degree in a relevant field such as Computer Science, Information Systems, or Marketing.
2-3 years of experience with Google Tag Manager and custom HTML/JavaScript.
Experience with web analytics tools and tag management systems.

Benefits & Perks

Paid holidays
Disability insurance
Health insurance
Dental insurance
Paid time off
Pension plan
Vision insurance
401(k) matching
Life insurance
Work environment with flexible remote options
Additional benefits as detailed in the job description

Working at Nationwide

Nationwide values collaboration, creativity, continuous learning, and delivering extraordinary care to customers. The organization promotes an inclusive culture that respects diversity, encourages innovation, and emphasizes ownership and quality in work.

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