Digital Creative Strategist

Robert Half

Atlanta, GA

Contract

Mid Level

9 days ago

Job Description

About the Role

The Digital Creative Strategist is responsible for leading email and owned channel campaigns that drive measurable engagement and conversions. This role involves combining creativity with data-driven insights, collaborating with design, brand, and digital teams to deliver impactful campaigns across multiple brands. The position requires a strategic thinker who thrives at the intersection of storytelling, data, and customer experience.

Key Responsibilities

Own email marketing strategy, from audience segmentation and personalization to campaign performance optimization.
Collaborate with creative teams to develop seamless web and app experiences aligned with email campaigns.
Leverage tools like Movable Ink and MoEngage to create personalized, dynamic content.
Lead the creative briefing process to ensure campaigns reflect brand voice and strategic goals.
Partner with cross-functional teams to align digital touchpoints with overarching campaign strategies.
Analyze performance data and conduct A/B testing to continuously improve engagement and conversion rates.
Share insights and foster a collaborative team environment.

Requirements

Experience in digital marketing, email strategy, CRM, or lifecycle marketing.
Familiarity with platforms such as Salesforce Marketing Cloud, Paytronix, Movable Ink, or MoEngage.
Strong balance of creative vision and analytical thinking.
Excellent communication and project management skills.
Experience in fast-paced industries such as QSR, retail, or consumer brands preferred.

Benefits & Perks

Medical, vision, dental, and life and disability insurance.
Eligibility to enroll in the company 401(k) plan.

Working at Robert Half

Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. They offer contract, temporary, and permanent placement solutions across various fields and provide access to top jobs, competitive compensation, benefits, and free online training.

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