Digital Demand Generation Manager

About the Role

Key Responsibilities

• Develop and execute integrated demand generation programs across paid digital (paid search, paid social, display, retargeting), content syndication, and publisher programs to drive new pipeline.
• Design and implement account-based marketing (ABM) programs tailored to high-value target accounts and strategic segments, leveraging personalized content, digital tactics, direct mail, and coordinated outreach.
• Build email nurture programs that guide prospects through the buyer journey, accelerate lead qualification, and support pipeline conversion through behavior-based triggers.
• Work with Portfolio Marketing to leverage global assets, messaging, and campaigns, adapting them for the Americas market.
• Partner with Marketing leaders, Sales leaders, and SDRs to understand pipeline needs and conversion trends, ensuring marketing campaigns align with target accounts and segments.
• Support field activities and regional events with digital amplification and follow-up campaigns.
• Monitor campaign and channel performance daily/weekly; adjust tactics to improve conversion rates across the funnel.
• Collaborate with Marketing Operations to ensure proper lead flow, scoring, routing, and reporting of programs.
• Track, analyze, and report on KPIs including MQL volume & quality, SAL conversion, pipeline contribution, and ROI.
• Use data to provide actionable insights, optimize campaigns, and inform future planning.

Requirements

• 4+ years of experience in B2B demand generation or digital marketing, preferably in cybersecurity.
• Proven success in creating and managing campaigns that drive pipeline growth and measurable ROI.
• Experience working closely with Sales, SDRs and Regional Marketing teams and understanding of the sales funnel, lead qualification, and pipeline metrics.
• Product Marketing/writing skills.
• Ability to understand cybersecurity solutions and translate technical capabilities into compelling messaging focused on pain points, use cases, and solution value for both technical and business audiences.
• Strong understanding of paid media channels and platforms (LinkedIn, Google Ads, display, retargeting, ABA), content syndication, and lead nurturing tactics.
• Experience with marketing automation platforms (e.g., HubSpot), CRM (Salesforce), reporting tools (e.g., PowerBI, Sisense), and ABA platforms.
• Exceptional communication skills, with the ability to translate complex technical concepts into clear and compelling marketing messages.
• Proficient in the use of data to inform marketing decisions and drive continuous improvement.

Nice to Have

• Experience managing marketing budgets and working cross-functionally.
• Analytical mindset with the ability to interpret data and optimize campaigns based on insights.
• Excellent project management, communication, and collaboration skills.

Qualifications

• Bachelor's degree

Benefits & Perks

• Competitive salary
• Medical, dental, vision, 401(K), and additional incentives
• Culture of community and opportunity to work in a growing organization
• Room for career growth and professional development
• Training and educational opportunities
• Great work environment, professional development, challenging careers, and work-life balance
• Great benefits and perks throughout the year