Digital Design Lead

About the Role

Key Responsibilities

• Lead and execute digital campaigns by collaborating with internal teams and agencies to ideate and deliver innovative digital marketing campaigns across the customer lifecycle.
• Oversee the digital brand identity on AAALife.com, email, social media, and other channels, ensuring cohesive brand representation.
• Develop and expand enterprise design strategy by establishing best practices and championing an omni-channel approach.
• Drive creative testing workstreams to enhance performance and efficiency, leveraging data-driven successes.
• Directly steer the creative process, including concept development, art direction, design, and copywriting, to align with business goals.
• Collaborate with the Brand Team to manage AAA Life's B2C content library.
• Inspire and motivate team members, fostering a collaborative environment focused on excellence.
• Promote new media opportunities and forward-thinking technology solutions to improve creative output.
• Lead planning, coordination, and approval processes to ensure timely and effective project delivery.
• Participate in relevant meetings and project teams, collaborating with stakeholders to maintain alignment with brand objectives.

Requirements

• Bachelor's degree in Design, Graphic Design, Communications or related field.
• Minimum of 10 years' expertise in graphic development.
• Extensive experience in the insurance industry.
• Minimum of 10 years' experience in UX/UI Design, ADA Compliance, HTML and Content Management Systems, Integrated Marketing/Content Marketing, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, etc.).
• Experience working both across departments with multiple SMEs and externally with agency and third-party contacts.
• Excellent organizational skills with an ability to manage time and complex, multifaceted programs with accuracy.

Qualifications

• Bachelor's degree in Design, Graphic Design, Communications or related field.
• Minimum of 10 years' expertise in graphic development.
• Extensive experience in the insurance industry.
• Minimum of 10 years' experience in UX/UI Design, ADA Compliance, HTML and Content Management Systems, Integrated Marketing/Content Marketing, Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro, etc.).

Benefits & Perks

• Enjoy a hybrid work environment that promotes work-life balance.
• Comprehensive medical, dental, and vision coverage starting from your first day.
• Employer 401k match and employer contribution to a pension plan.
• Generous PTO and paid parental leave to support your family needs.
• Opportunities for associate engagement in various social programs and community involvement initiatives backed by the company.