Digital Director of Marketing (Temp)

About the Role

Key Responsibilities

• Oversee and evaluate show performance market-by-market, making adjustments to meet marketing strategy in changing market or competitive conditions.
• Oversee the development and execution of marketing and promotional plans for artists.
• Develop new strategies for marketing spend and roll out long-term marketing initiatives.
• Collaborate with Finance to track expenses and invoices.
• Generate budgets based on past experiences, current situations, and future trends.
• Take prompt action to avoid budget variances by booking and tracking advertising and media.
• Book and account for advertising and media ensuring funds are allocated to correct partners.
• Conduct marketing research and compile businesses for promotions based on fan interest/demographics including influencers.
• Build and cultivate relationships within the industry to represent touring.
• May be responsible for duties on the day of the show such as overseeing house photographers, managing venue websites, live social media updates, escorting media, coordinating meet and greets, and managing guest lists.

Requirements

• BA/BS Degree (4-year) (Advanced Degree Preferred).
• 6-8 years of experience in marketing or related fields.
• Strong knowledge of social media and online marketing initiatives and strategies.
• Knowledge of Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook).
• Ability to demonstrate creativity and documented immersion in Social Media.
• Exceptional interpersonal skills with the ability to build and cultivate relationships.
• Must be detail-oriented, able to multi-task in a fast-paced environment, and manage multiple campaigns and projects simultaneously.
• Knowledge of the music industry and artist demographics is preferred.

Nice to Have

• Experience with managing budgets in a finance role.
• Experience in media buying and planning.
• Experience with event coordination and expense management.
• Management experience in a senior level role.
• Stakeholder relationship building skills.

Qualifications

• Bachelor's degree (BA/BS) required; advanced degree preferred.
• 6-8 years of relevant experience.

Benefits & Perks

• Medical, dental, and vision insurance.
• Paid holidays, vacation, and sick time.
• Company paid basic life insurance and voluntary life insurance.
• Parental leave.
• 401(k) plan with a current employer match of 3%.
• Flexible spending and health savings account options.
• Wellness offerings.